Dateline NBC

@DatelineNBC · joined 04 Jan 2008

Real-life mysteries. Investigative reporting. Justice. Fri 9/8c. Note: if you send us a tweet, you consent to allow us to use it in all media.

415 048Followers

1 568Following

108 740Posts total

15.4KViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.

Median views2 890this account4 184median for 100K–1M

Reach, %0.70%this account1.61%median for 100K–1M

Engagement, %0.29%this account1.33%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	2 890	4 184	0.69×
Reach (views ÷ followers)	0.70%	1.61%	0.43×
Engagement rate	0.29%	1.33%	0.22×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

2.3K5 Sep

3.4K

4.3K

4.2K6 Sep

1.1K

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.26%5 Sep

0.32%

0.19%

0.71%6 Sep

0.00%

1.18%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.33%.

What the audience does

Likes68.5%50 in total

Reposts20.5%15 in total

Replies4.1%3 in total

Bookmarks6.8%5 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

27 years after Erica Baker disappeared from Kettering, Ohio, her father still hopes to bring her home #Dateline #ColdCaseSpotlight https://t.co/WrSlaMNehq https://t.co/CNqbZexWJu 1.1K views · 8 likes · 5 reposts · 0 replies 06 Sep 2026 · Open on X →

@DatelineNBC https://t.co/RR2RCwIa9A 45 views · 0 likes · 0 reposts · 0 replies 06 Sep 2026 · Open on X →

“I’ve had nightmares over this,” Greg Baker told #Dateline about his daughter, Erica, who went on an afternoon walk with her dog on February 7, 1999, and vanished. #ColdCaseSpotlight https://t.co/WrSlaMMGrS https://t.co/PDwDqicOBt 4.2K views · 21 likes · 8 reposts · 1 replies 06 Sep 2026 · Open on X →

Some trips to paradise can take an unexpected turn… Join Keith Morrison for our Paradise Lost Marathon, streaming Saturday through Tuesday on the #Dateline 24/7 channel. https://t.co/mlITiYyO6T 4.3K views · 8 likes · 0 reposts · 0 replies 05 Sep 2026 · Open on X →

Thanks for tuning in, West Coast. Join us next Friday for an all-new #Dateline at 10/9c. 3.4K views · 8 likes · 1 reposts · 2 replies 05 Sep 2026 · Open on X →

West Coast, it's time… A classic #Dateline mystery starts NOW on NBC. https://t.co/LXjuomACpq 2.3K views · 5 likes · 1 reposts · 0 replies 05 Sep 2026 · Open on X →