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Dave Matter

@Dave_Matter · Columbia, MO · joined 07 Mar 2009

Mizzou Athletics Senior Associate AD /Strategic Communications & Creative Media. Former newspaper scribe. Dmatter@missouri.edu

68 471Followers
3 006Following
102 950Posts total
76.9KViews on collected posts

Latest posts

Check out all the images from @MizzouFootball's Border War win on Friday. #MIZ 📸 https://t.co/gAAqlAyCd2 https://t.co/stNmjt17ni
3.2K views · 54 likes · 1 reposts · 0 replies Open on X →
That's five straight victories for Mizzou in the Border War series, matching the longest win streak in the all-time series. Is that the right side of history? 🤔 18.7K views · 693 likes · 33 reposts · 9 replies Open on X →
https://t.co/kRIEKcRjsK
GIF
11.6K views · 938 likes · 69 reposts · 9 replies Open on X →
Mizzou HOFer 🔒 https://t.co/3uJO3IZysT
GIF
11.7K views · 869 likes · 41 reposts · 2 replies Open on X →
Mizzou fans, we can’t wait for you to see what we’ve been up to … 31.8K views · 263 likes · 10 reposts · 11 replies Open on X →

Against accounts of the same size

4 posts from the last 90 days, next to the 10K–100K follower range. shown far beyond its own audience, and the audience reacts.

Median views11 607this account961median for 10K–100K
Reach, %16.95%this account3.53%median for 10K–100K
Engagement, %5.88%this account1.59%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post11 60796112.1×
Reach (views ÷ followers)16.95%3.53%4.80×
Engagement rate5.88%1.59%3.70×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

31.8K5 May
11.7K10 Sep
11.6K12 Sep
18.7K
3.2K

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.89%5 May
7.82%10 Sep
8.79%12 Sep
3.93%
1.73%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.59%.

What the audience does

Likes93.1%2 817 in total
Reposts5.1%154 in total
Replies1.0%31 in total
Bookmarks0.8%25 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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