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David Brooks

@DavidBrooks224 · Washington, DC · joined 12 Jul 2012

Atlantic writer, Yale faculty. Author of The Road to Character, The Social Animal, and Bobos in Paradise, How to Know a Person

250 975Followers
1 052Following
2 696Posts total
71.6KViews on collected posts

Latest posts

My podcast, The Permanent Questions, premiers on Sept. 13. Here’s the teaser. ’ https://t.co/SQJSfD8drC via @YouTube 13.5K views · 39 likes · 4 reposts · 4 replies Open on X →
Really clever question from @ryanburge 14.8K views · 19 likes · 1 reposts · 1 replies Open on X →
@DavidBrooks224 Yes, it is. 🤦🏾‍♀️ https://t.co/dPZDqvRkGZ https://t.co/CKal6sGmOn
74 views · 4 likes · 1 reposts · 0 replies Open on X →
@DavidBrooks224 @YouTube Unfucking believable after you fucked your 25 year old assistant while you were still married 32 views · 5 likes · 0 reposts · 0 replies Open on X →
@DavidBrooks224 @YouTube Remember when David Brooks wrote an op-ed for the New York Times titled “The Epstein Story? Count Me Out”? I still do. 36 views · 5 likes · 1 reposts · 0 replies Open on X →
It’s kind of absurd for an older guy to tell younger folks how to fall in love but what the hell, I gave it a shot. https://t.co/Dg5i3LLk7v via @YouTube 17.8K views · 51 likes · 7 reposts · 19 replies Open on X →
I love the upside of AI but this beautifully captures the downside. https://t.co/FFILXrsO8J 13K views · 24 likes · 6 reposts · 5 replies Open on X →
This is me at Yale trying to be as optimistic about America as is humanly possible right now. https://t.co/0udmMSVIr6 12.4K views · 36 likes · 5 reposts · 10 replies Open on X →

Against accounts of the same size

2 posts from the last 90 days, next to the 100K–1M follower range. shown widely, but few of those viewers react.

Median views14 164this account5 898median for 100K–1M
Reach, %5.64%this account1.59%median for 100K–1M
Engagement, %0.25%this account1.04%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post14 1645 8982.40×
Reach (views ÷ followers)5.64%1.59%3.55×
Engagement rate0.25%1.04%0.24×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

12.4K16 Apr
13K
17.8K26 Apr
3627 May
327 Jun
74
14.8K31 Aug
13.5K4 Sep

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.41%16 Apr
0.28%
0.43%26 Apr
16.67%27 May
15.62%7 Jun
6.76%
0.14%31 Aug
0.36%4 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.04%.

What the audience does

Likes53.2%183 in total
Reposts7.3%25 in total
Replies11.3%39 in total
Quotes0.6%2 in total
Bookmarks27.6%95 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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