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David Novak

@DavidNovakOGO · Louisville, KY · joined 01 Jun 2016

New book “How Leaders Learn” now available! Host of @HowLeadersLead podcast and How Leaders Lead iPhone app. Country song writer. Co-founder of @YumBrands.

39 875Followers
591Following
8 544Posts total
5.1KViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views954this account2 578median for 10K–100K
Reach, %2.39%this account7.77%median for 10K–100K
Engagement, %0.26%this account1.47%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post9542 5780.37×
Reach (views ÷ followers)2.39%7.77%0.31×
Engagement rate0.26%1.47%0.17×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

9686 Aug
1.2K13 Aug
6
1K20 Aug
93927 Aug
9253 Sep

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.10%6 Aug
0.50%13 Aug
0.00%
0.19%20 Aug
0.32%27 Aug
0.76%3 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.47%.

What the audience does

Likes65.0%13 in total
Reposts20.0%4 in total
Replies5.0%1 in total
Quotes5.0%1 in total
Bookmarks5.0%1 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

🙅Busting a victim mindset. 👊Helping the team own the culture. 👟Creating more congruence between belief and action. Lots of leadership lessons you can learn from Vanderbilt football’s incredible turnaround: https://t.co/YjYtGJxzig https://t.co/hYF7bpokAu 925 views · 4 likes · 2 reposts · 0 replies 03 Sep 2026 Everyone says to “hit the ground running.” Macy’s CEO Tony Spring thinks that’s terrible advice. More on the latest episode of HLL: https://t.co/BNZgeZ9PU6 https://t.co/Vtb4p6cByd 939 views · 3 likes · 0 reposts · 0 replies 27 Aug 2026 “He doesn’t have the normal clock that you and I have, David.” MUNICIPAL CEO Harry Arnett on Mark Wahlberg, building great brands, and why sometimes, you’ve got to bet on yourself – all on this week’s pod: https://t.co/fad4FRjb0h https://t.co/4dX0RU4cs6 1K views · 2 likes · 0 reposts · 0 replies 20 Aug 2026 @DavidNovakOGO Greetings Mr. Novak 6 views · 0 likes · 0 reposts · 0 replies 13 Aug 2026 Before he turned over the responsibility of building the Apple Store to Ron Johnson, Steve Jobs called him. Every night. For a year. Why he did it, and what it means for how you delegate – plus so much more in our latest episode: https://t.co/FDbwQdL18F https://t.co/tg2TZWL7vj 1.2K views · 4 likes · 1 reposts · 1 replies 13 Aug 2026 It’s statistically harder to go pro in the NBA than it is to get a job at @drinkolipop See what cofounder & CEO Ben Goodwin does differently, on our newest episode of HLL: https://t.co/ZMuDp86Bw3 https://t.co/c7Hc9SA718 968 views · 0 likes · 1 reposts · 0 replies 06 Aug 2026

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