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Jason Del Rey ✓

@DelRey · NYC-NJ · joined 01 May 2008

Founder and Author of The Aisle (@ReadTheAisle). Co-Chair @FortuneMagazine Brainstorm Tech. Author @WinnerSellsAll. jason@readtheaisle.com DM for Signal

36 744Followers
1 000Following
30 939Posts total
78.8KViews on collected posts

Latest posts

All this personal AI agent talk and no mentions of Alexa+ ...which was completely overhauled specifically so it would be capable of actions. A problem for Amazon or an opportunity? 802 views · 5 likes · 0 reposts · 3 replies Open on X →
The good thing about running your own business is that every day feels like the day after Labor Day The bad thing about running your own business is that every day feels like the day after Labor Day 1.1K views · 6 likes · 0 reposts · 2 replies Open on X →
I've long found B-to-C commerce storylines more compelling than B-to-B. But AI agents are starting to change how businesses buy from each other too, not just how consumers discover products and shop...and that's making wholesale a lot more interesting to me. Case in point: I sat 7K views · 24 likes · 3 reposts · 3 replies Open on X →
Fun fact: started my career as a sports journalist in Hudson County, NJ and was based out of an office in Bayonne for a stretch. This team would have been a lot of fun to cover 3.1K views · 9 likes · 0 reposts · 2 replies Open on X →
@DelRey @ReadTheAisle Brilliant— pumped for this! 72 views · 3 likes · 0 reposts · 1 replies Open on X →
@DelRey @ReadTheAisle go off king 462 views · 3 likes · 0 reposts · 1 replies Open on X →
@DelRey @ReadTheAisle Could not subscribe any faster... so excited for you Jason! Love a punny name! https://t.co/SUXGT0FR8K
384 views · 4 likes · 0 reposts · 0 replies Open on X →
🚨Well, I'm taking the leap... I’m launching an independent media company, The Aisle (@ReadTheAisle), dedicated to in-depth reporting on the AI era of commerce. Whether you call it agentic, conversational, or AI-powered commerce, what's clear to me is that we’re on the cusp ht
65.9K views · 222 likes · 22 reposts · 38 replies Open on X →

Against accounts of the same size

4 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views2 102this account924median for 10K–100K
Reach, %5.72%this account3.62%median for 10K–100K
Engagement, %0.57%this account1.52%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post2 1029242.27×
Reach (views ÷ followers)5.72%3.62%1.58×
Engagement rate0.57%1.52%0.37×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

65.9K18 Nov
384
462
7219 Nov
3.1K20 Aug
7K
1.1K8 Sep
8029 Sep

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.43%18 Nov
1.04%
0.87%
5.56%19 Nov
0.36%20 Aug
0.43%
0.71%8 Sep
1.00%9 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes70.2%276 in total
Reposts6.4%25 in total
Replies12.7%50 in total
Bookmarks10.7%42 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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