Edward Luce ✓

@EdwardGLuce · Washington DC · joined 25 Oct 2011

Associate Ed at the FT, US-based writer/columnist. Author of Zbig, America's Cold War Prophet. On the Economist, Foreign Affairs, FT & Wapo's best books of 2025

137 910Followers

2 136Following

19 229Posts total

83.3KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. shown widely, but few of those viewers react.

Median views19 343this account7 037median for 100K–1M

Reach, %14.03%this account2.88%median for 100K–1M

Engagement, %0.83%this account1.40%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	19 343	7 037	2.75×
Reach (views ÷ followers)	14.03%	2.88%	4.87×
Engagement rate	0.83%	1.40%	0.59×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

24.7K11 Aug

19.3K18 Aug

29.7K22 Aug

4.5K1 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

2.27%11 Aug

0.41%18 Aug

0.83%

0.43%22 Aug

2.05%1 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.40%.

What the audience does

Likes79.0%789 in total

Reposts7.8%78 in total

Replies2.8%28 in total

Quotes0.7%7 in total

Bookmarks9.7%97 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Late summer in England https://t.co/eCYfGRGPjj 4.5K views · 83 likes · 4 reposts · 6 replies 01 Sep 2026 Excellent piece. 29.7K views · 107 likes · 15 reposts · 5 replies 22 Aug 2026 "Every AI figure has at one time or another speculated about immortality or multiplied life expectancy. I, for one, do not relish the idea of having to listen to them after I turn 150." Gift link: https://t.co/lJCCHOAskG 5K views · 32 likes · 7 reposts · 2 replies 18 Aug 2026 “Our species still has scope to shape its own future but that window is closing fast.” My column on why the American public’s Luddite turn on AI is entirely rational. https://t.co/Dy8rkqjHzc 19.3K views · 58 likes · 12 reposts · 6 replies 18 Aug 2026 Inescapably stupid 24.7K views · 509 likes · 40 reposts · 9 replies 11 Aug 2026