Ethan Evans ✓

@EthanEvansVP · Traveling the world · joined 29 Dec 2018

Former Amazon VP (70+ patents; 1,000+ hires; led global teams of 800+). Now Training Leaders to become True Executives.

39 964Followers

24Following

5 650Posts total

570.2KViews on collected posts

Against accounts of the same size

27 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views7 523this account1 005median for 10K–100K

Reach, %18.82%this account3.31%median for 10K–100K

Engagement, %0.44%this account2.01%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	7 523	1 005	7.49×
Reach (views ÷ followers)	18.82%	3.31%	5.69×
Engagement rate	0.44%	2.01%	0.22×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

2.5K28 Aug

1.3K

20.5K30 Aug

22.3K1 Sep

216K

21.7K

19.3K

20.2K

16.2K

17.9K

14.2K

15.1K

5.5K

17K3 Sep

Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.57%28 Aug

0.31%

1.45%30 Aug

0.36%1 Sep

0.44%

0.32%

0.39%

0.20%

0.26%

0.29%

0.28%

0.27%

0.20%

1.74%3 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 2.01%.

What the audience does

Likes61.1%3 104 in total

Reposts1.9%96 in total

Replies1.0%51 in total

Quotes0.1%6 in total

Bookmarks35.9%1 824 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Never let your PTO expire. Youth waits for no one. 17K views · 288 likes · 3 reposts · 4 replies 03 Sep 2026 · Open on X →

@EthanEvansVP Or stop wasting time, and start your own business. I exercised my amzn options and did just that. Life is much nicer outside. (certainly outside amzn) 5.5K views · 10 likes · 0 reposts · 1 replies 01 Sep 2026 · Open on X →

As you look to move up, embrace the need to learn a different set of skills, whether that be management skills, AI tools, or new dimensions of your core competency. 15.1K views · 36 likes · 3 reposts · 1 replies 01 Sep 2026 · Open on X →

Then systematically improve those skills so that you have a chance to be among the most skilled candidates competing for the few senior positions that are available. Senior leaders- what other advice do you have for middle-career readers? 14.2K views · 35 likes · 2 reposts · 3 replies 01 Sep 2026 · Open on X →

As an early/mid-level IC, you get promoted for simply being better at your core skill. You move up by honing your skills and standing out for your expertise. If you enter management, however, that is a completely new skill set. And even if you stay on the IC track, the skill 17.9K views · 50 likes · 1 reposts · 1 replies 01 Sep 2026 · Open on X →

Now, the skill requirements for all jobs are changing as AI becomes a piece of every role. These moments of skill change are your new chance to stand out because many of your competitors will resist pivoting their focus or adopting new tools. 16.2K views · 40 likes · 2 reposts · 1 replies 01 Sep 2026 · Open on X →

While this is obvious for personnel managers, it is also true for ICs. A project may need only one "Architect," and "Distinguished Engineer" isn't very distinguished if there are dozens of them. 20.2K views · 39 likes · 1 reposts · 1 replies 01 Sep 2026 · Open on X →

To continue your successful career growth, you must continue to be first and best, even as the competition gets harder and the necessary skills change. You can’t control the competition, but you can control your readiness for changing skills. 19.3K views · 71 likes · 3 reposts · 1 replies 01 Sep 2026 · Open on X →

The weaker candidates have been weeded out in earlier promotions, so you are stuck with a large number of strong candidates competing for relatively few spots. 21.7K views · 66 likes · 1 reposts · 2 replies 01 Sep 2026 · Open on X →

I have bad news for successful, middle-career people: moving up only ever gets harder. Never easier. Very few middle managers make it to the executive level. Here’s how you can be the one that does: 216K views · 902 likes · 46 reposts · 10 replies 01 Sep 2026 · Open on X →

The reason that moving up gets harder as you progress in your career is simple. There are fewer available positions and more qualified competition. Business is like a pyramid. Many roles at the bottom, few senior managers, fewer directors, fewer VPs and SVPs, only one CEO. 22.3K views · 77 likes · 2 reposts · 1 replies 01 Sep 2026 · Open on X →

Corporations exploit their employees and customers for maximum profit. Understanding this truth will help you navigate your career and your life. 20.5K views · 281 likes · 13 reposts · 4 replies 30 Aug 2026 · Open on X →

@EthanEvansVP When you are able to activate your: + employee’s intrinsic motivation + alignment to objectives + competence to succeed + clarity of expectations + guardrails of what’s not acceptable The lawn mower mows itself. 1.3K views · 4 likes · 0 reposts · 0 replies 28 Aug 2026 · Open on X →

If you are a key player on a high-performing team, you will have a much greater chance at being promoted. There is a lot in Ron’s article that will benefit your team directly and help you grow your career as a result. Read the article here: https://t.co/JkQgrCmOex 2.5K views · 13 likes · 1 reposts · 0 replies 28 Aug 2026 · Open on X →

The people who can make the team better are the ones who will have the greatest impact on the team’s performance. Far greater than someone who is simply “smart” or “hard-working.” 2.7K views · 13 likes · 0 reposts · 1 replies 28 Aug 2026 · Open on X →

Especially in a high-performance environment, where nearly everyone is smart and hard-working. So what specific traits should you look to develop to make your team stronger, and therefore have a better shot at moving up? 2.5K views · 10 likes · 0 reposts · 1 replies 28 Aug 2026 · Open on X →

This week, acclaimed author Ron Friedman gives us a clear list in his article for the Level Up newsletter. He shares the traits that are essential to building “Superteams” (also the name of Ron’s new book). 2.6K views · 9 likes · 0 reposts · 1 replies 28 Aug 2026 · Open on X →

As a leader, all your other traits are great, but more than anything I need to know that a task I entrust to you will get finished, on time, in a reasonable way. Otherwise, I have to follow you around checking up on you, which both of us will hate. 3.1K views · 20 likes · 1 reposts · 1 replies 28 Aug 2026 · Open on X →

The people who will make the team better are the ones who can push tough decisions through, influence cross-functional partners and senior leaders, and get support from their colleagues and reports. They are *dependable.* 3.5K views · 18 likes · 0 reposts · 1 replies 28 Aug 2026 · Open on X →

The good news is that smart, hard-working, and well-intentioned people often are the ones who will make the team better, but this is not always the case. 3.9K views · 16 likes · 0 reposts · 1 replies 28 Aug 2026 · Open on X →

Being able to get something done without supervision, or pushing, is what takes you out of being a "lawnmower" employee. When I promoted people as an Amazon VP, I did not promote the smartest, hardest-working, or most well-intentioned people. I promoted those who would make the 4.8K views · 26 likes · 0 reposts · 1 replies 28 Aug 2026 · Open on X →

You can be frustrated that managers want things "their way." It's a reasonable complaint, because it belittles the value of your own judgment and autonomy. 6.2K views · 26 likes · 0 reposts · 1 replies 28 Aug 2026 · Open on X →

But understand the reasoning - managers *love* it when you make something better, but they also *fear* that your definition of better will actually be wrong. So for managers to give you trust and autonomy, you have to first demonstrate good judgment in what you will do with that 5.7K views · 33 likes · 0 reposts · 1 replies 28 Aug 2026 · Open on X →

Executives have a nasty little short hand for one type of employee: a "lawnmower." That's because they "work when you push them." 63.9K views · 426 likes · 6 reposts · 5 replies 28 Aug 2026 · Open on X →

From a leadership perspective, the most valuable people are those who can take a task and get it done either "how I would have done it" or with a positive surprise - better than my own way. 7K views · 42 likes · 0 reposts · 2 replies 28 Aug 2026 · Open on X →

You might interpret this to mean "push them to do more," and it can mean that. But it can also mean any kind of employee that you have to watch over to get the result you need. That includes people who get distracted, don't deliver, or misunderstand the directions and produce the 7.5K views · 45 likes · 0 reposts · 1 replies 28 Aug 2026 · Open on X →

As a Senior Manager at Amazon, I all but openly disobeyed my SVP, built an entire product, and got promoted to Director for it. Fortune favors the bold, and sometimes the rebellious. 47.1K views · 508 likes · 11 reposts · 4 replies 26 Aug 2026 · Open on X →