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Ethel Mackay🍒

@Ethelmackay_ · Cape Town, South Africa · joined 09 Oct 2017

officially a homeowner 🏡, SMM, and certified digital marketing. self-proclaimed foodie PR/Collab: 📧Ethelhanoch@gmail.com ✍ 😊 #TelkomIsMyFriend💙

22 267Followers
15 990Following
109 890Posts total
58.1KViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers, but engages them much harder.

Median views486this account2 259median for 10K–100K
Reach, %2.18%this account6.80%median for 10K–100K
Engagement, %4.78%this account1.52%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post4862 2590.21×
Reach (views ÷ followers)2.18%6.80%0.32×
Engagement rate4.78%1.52%3.14×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

33K2 Sep
326
593
378
23.4K
3513 Sep

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

4.00%2 Sep
10.43%
5.56%
10.05%
1.37%
2.28%3 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes39.3%689 in total
Reposts17.8%313 in total
Replies38.9%683 in total
Quotes3.9%69 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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