Event Marketer

@EventMarketer · Norwalk, CT · joined 13 Nov 2008

For creators of the brand experience. https://t.co/YYiP956uWL

19 440Followers

403Following

35 377Posts total

696Views on collected posts

Latest posts

Event Marketer@EventMarketer24 Sep

The average B2B buying cycle takes 10 months. So why do we judge event ROI in 30 days? One marketer's solution: 3 separate "clocks" for measuring impact on different timelines. https://t.co/YeSCGb6E7A 22 views · 0 likes · 0 reposts · 0 replies Open on X →

Event Marketer@EventMarketer24 Sep

A blank survey box gets you nothing. An AI agent that asks follow-ups? +52 NPS. Builder Innovator's ROI experiment even fixed a scheduling problem no one had flagged before. Read the full case study: https://t.co/G5T1Z09F1K 130 views · 0 likes · 0 reposts · 1 replies Open on X →

Event Marketer@EventMarketer23 Sep

5 things we’re watching in #experientialmarketing this week: -The inaugural Beautycon University 🎓 -FX’s spine-tingling “AHS:13” activation 🤡 -Vita Coco’s mobile sampling tour 🍓 -“America's Most Hydrated Town”💧 -Sephora’s “DWTS” sponsorship 💃 https://t.co/RWAqB1mQiB 158 views · 2 likes · 0 reposts · 0 replies Open on X →

Event Marketer@EventMarketer22 Sep

A lot of B2B shows are organized by product. Salesforce flipped the script at Dreamforce, building zones around attendees' problems, not its roadmap. https://t.co/J8jFa08DBu 213 views · 3 likes · 0 reposts · 0 replies Open on X →

Event Marketer@EventMarketer22 Sep

Goat yoga is out. "Free time" on the agenda is in, with 67% of B2B attendees reporting they feel less engaged when events skip downtime. Full story here: https://t.co/hKDGp5vD99 173 views · 3 likes · 1 reposts · 1 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers, but engages them much harder.

Median views158this account924median for 10K–100K

Reach, %0.81%this account3.62%median for 10K–100K

Engagement, %2.35%this account1.52%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	158	924	0.17×
Reach (views ÷ followers)	0.81%	3.62%	0.22×
Engagement rate	2.35%	1.52%	1.54×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

17322 Sep

213

15823 Sep

13024 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

2.89%22 Sep

2.35%

1.27%23 Sep

0.77%24 Sep

4.55%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes50.0%8 in total

Reposts6.2%1 in total

Replies12.5%2 in total

Quotes18.8%3 in total

Bookmarks12.5%2 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.