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F1 Media

@F1Media

Formula 1 Communications Department Official Account

267 425Followers
362Following
1 725Posts total
259.8KViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the 100K–1M follower range. shown widely, but few of those viewers react.

Median views7 537this account4 270median for 100K–1M
Reach, %2.82%this account1.71%median for 100K–1M
Engagement, %0.73%this account1.42%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post7 5374 2701.77×
Reach (views ÷ followers)2.82%1.71%1.65×
Engagement rate0.73%1.42%0.51×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

242.2K3 Sep
10.6K
2.6K
4.5K

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

4.24%3 Sep
0.99%
0.27%
0.47%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.42%.

What the audience does

Likes79.2%8 777 in total
Reposts12.8%1 419 in total
Replies0.4%45 in total
Quotes1.5%166 in total
Bookmarks6.1%673 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

@F1Media @Disney @Pixar @MercedesAMG Luckily drivers like Senna, Schumacher and Lauda (amongst others) don't have to see what their sport has become. 4.5K views · 17 likes · 0 reposts · 3 replies 03 Sep 2026 · Open on X →
@F1Media @Disney @Pixar @MercedesAMG Bruh they changed McQueen into a safety car 😭 2.6K views · 7 likes · 0 reposts · 0 replies 03 Sep 2026 · Open on X →
@F1Media @Disney @Pixar @MercedesAMG He might not be alone 10.6K views · 105 likes · 0 reposts · 0 replies 03 Sep 2026 · Open on X →
Formula 1 & @Disney will celebrate 20 years of Disney and @Pixar's Cars at the FORMULA 1 PIRELLI GRAN PREMIO D'ITALIA 2026 with a special @MercedesAMG Safety Car activation. The Official FIA Formula 1 Safety Car will feature a bespoke Cars-inspired livery, whilst the iconic 242.2K views · 8.6K likes · 1.4K reposts · 42 replies 03 Sep 2026 · Open on X →

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