FDA Tobacco

@FDATobacco · Silver Spring, MD · joined 21 Jun 2010

Committed to ensuring a healthier life for every family. News & updates from FDA Center for Tobacco Products. Privacy Policy - https://t.co/o45IXnOmMw

43 144Followers

258Following

13 472Posts total

15.1KViews on collected posts

Latest posts

FDA Tobacco@FDATobacco21 Sep

Watch the new 3-part webinar series on the substantial equivalence (SE) predicate review process for tobacco products: https://t.co/15FwPpo1ec https://t.co/dVxo9R0Hfk

430 views · 3 likes · 2 reposts · 1 replies Open on X →

FDA Tobacco@FDATobacco15 Sep

By 11/14, applicants should use the CTP Portal NextGen web forms (or PDF forms) for premarket tobacco product applications and substantial equivalence reports. FDA eSubmitter forms for PMTA and SE reports will be discontinued on 11/14. https://t.co/mLPDILCoaL https://t.co/lsi9PQs

924 views · 3 likes · 2 reposts · 2 replies Open on X →

FDA Tobacco@FDATobacco28 Aug

The FDA authorized 3 new JUUL e-cigarette products including the JUUL2 device, a tobacco-flavored pod, and a menthol-flavored pod. https://t.co/Um7oYjsuxk https://t.co/7HEXe1Xlpd

8K views · 28 likes · 13 reposts · 4 replies Open on X →

FDA Tobacco@FDATobacco27 Aug

Looking for FREE materials to support adults who smoke on their journey to quit cigarettes for good? You can request smoking cessation education posters and other materials here: https://t.co/lRzTjKelo4 https://t.co/8ihH0PMg75

1.2K views · 3 likes · 3 reposts · 0 replies Open on X →

FDA Tobacco@FDATobacco21 Aug

Today, FDA authorized 11 ZYN ULTRA nicotine pouch products made by Swedish Match USA, Inc. See the list of authorized products and learn more: https://t.co/smxbhpmW5N https://t.co/VGyFqnEguJ

3.1K views · 12 likes · 7 reposts · 3 replies Open on X →

FDA Tobacco@FDATobacco21 Aug

The review of these products was part of the agency’s nicotine pouch pilot program, which aims to increase efficiency and streamline the review process of nicotine pouches through the PMTA pathway. 1.5K views · 2 likes · 0 reposts · 0 replies Open on X →

Against accounts of the same size

6 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, weaker reaction than most.

Median views1 355this account1 027median for 10K–100K

Reach, %3.14%this account4.03%median for 10K–100K

Engagement, %0.71%this account1.55%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	1 355	1 027	1.32×
Reach (views ÷ followers)	3.14%	4.03%	0.78×
Engagement rate	0.71%	1.55%	0.46×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.5K21 Aug

3.1K

1.2K27 Aug

8K28 Aug

92415 Sep

43021 Sep

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.20%21 Aug

0.78%

0.58%27 Aug

0.65%28 Aug

0.87%15 Sep

1.40%21 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.55%.

What the audience does

Likes46.8%51 in total

Reposts24.8%27 in total

Replies9.2%10 in total

Quotes11.0%12 in total

Bookmarks8.3%9 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.