Fidelity Investments

@Fidelity · Boston, MA · joined 12 Aug 2009

Welcome to the Fidelity Investments X account. Have questions? We’re here with personalized support. Just @ us. Disclosures: https://t.co/1kX2r3LJui

397 282Followers

8Following

52 689Posts total

31.8KViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the 100K–1M follower range. reaches fewer people than peers, but engages them much harder.

Median views115this account7 037median for 100K–1M

Reach, %0.03%this account2.88%median for 100K–1M

Engagement, %2.58%this account1.40%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	115	7 037	0.02×
Reach (views ÷ followers)	0.03%	2.88%	0.01×
Engagement rate	2.58%	1.40%	1.85×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

3.1K21 May

3.4K25 Aug

3.8K

9.5K29 Oct

354

11K10 Jun

10520 Jul

24422 Jul

10125 Jul

12520 Aug

3726 Aug

Last 11 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.10%21 May

0.23%25 Aug

0.24%

0.21%29 Oct

1.13%

0.39%10 Jun

0.95%20 Jul

2.46%22 Jul

5.94%25 Jul

13.60%20 Aug

2.70%26 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.40%.

What the audience does

Likes55.2%69 in total

Reposts1.6%2 in total

Replies37.6%47 in total

Bookmarks5.6%7 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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