The Financial Brand
@FinancialBrand · United States · joined 04 Feb 2008
Ideas and insights for over 2 million senior-level banking executives in 200+ countries around the world.
Latest posts
Against accounts of the same size
4 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers of the same size.
| Metric | This account | Median for 10K–100K | Ratio |
|---|---|---|---|
| Median views per post | 270 | 924 | 0.29× |
| Reach (views ÷ followers) | 0.98% | 3.62% | 0.27× |
| Engagement rate | 0.00% | 1.52% | 0.00× |
Others in this range → Compare with another account → How these benchmarks are built →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
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