The Financial Brand

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers of the same size.

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.94%.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.