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Frank Cappelleri

@FrankCappelleri · New York, NY · joined 04 May 2009

Free newsletter 👉 https://t.co/SVZKgHRd75 • CNBC Contributor

24 117Followers
1 197Following
5 503Posts total
627.2KViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views3 298this account3 259median for 10K–100K
Reach, %13.68%this account10.24%median for 10K–100K
Engagement, %0.76%this account1.40%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post3 2983 2591.01×
Reach (views ÷ followers)13.68%10.24%1.34×
Engagement rate0.76%1.40%0.55×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

582.9K1 Apr
3.2K2 Sep
3.4K
2.3K3 Sep
2.2K
25.4K
7.9K

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.34%1 Apr
0.06%2 Sep
0.27%
1.20%3 Sep
1.25%
0.91%
0.62%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.40%.

What the audience does

Likes67.1%1 868 in total
Reposts9.2%256 in total
Replies4.1%115 in total
Quotes2.3%64 in total
Bookmarks17.2%479 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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