tweetindex

Malcolm Gladwell

@Gladwell · New York · joined 05 Dec 2008

Skinny Canadian

647 378Followers
114Following
1 648Posts total
219.7KViews on collected posts

Against accounts of the same size

8 posts from the last 90 days, next to the 100K–1M follower range. ordinary reach for its size, weaker reaction than most.

Median views16 020this account5 930median for 100K–1M
Reach, %2.47%this account2.48%median for 100K–1M
Engagement, %0.78%this account1.41%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post16 0205 9302.70×
Reach (views ÷ followers)2.47%2.48%1.00×
Engagement rate0.78%1.41%0.55×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

26K21 Jul
62.6K30 Jul
67.3K28 Aug
1.1K
644
516
55.5K1 Sep
6K4 Sep

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.40%21 Jul
0.15%30 Jul
0.56%28 Aug
0.99%
2.02%
2.91%
2.67%1 Sep
0.20%4 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.41%.

What the audience does

Likes76.1%1 725 in total
Reposts10.6%240 in total
Replies5.4%123 in total
Quotes0.9%21 in total
Bookmarks6.9%157 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Similar accounts