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Google Design

@GoogleDesign

Design resources and inspiration from Google — including the Material Design system, Google Fonts, and emerging concepts.

223 895Followers
436Following
2 671Posts total
4.6MViews on collected posts

Latest posts

@GoogleDesign Sure, and the official M3 website is also only a prototype... https://t.co/VeDtxR3TYz
4.7K views · 62 likes · 0 reposts · 0 replies Open on X →
@GoogleDesign What seriously made you think this was promotional-material-ready??? 😭 4.4K views · 89 likes · 0 reposts · 2 replies Open on X →
@GoogleDesign Whoever was against this design at Google is feeling pretty smug right about now 6.6K views · 153 likes · 0 reposts · 1 replies Open on X →
Maybe this prototype wasn't quite ready for creative review. 👀 Thank you for your feedback, we love engaging with designers on what they like AND what they don't like! 111K views · 756 likes · 12 reposts · 48 replies Open on X →
@GoogleDesign Don’t listen to the people saying this design sucks. It’s much worse than that. 83.7K views · 3.7K likes · 35 reposts · 22 replies Open on X →
Celebrating small wins is hardwired into "Achieve," our goal-tracking sample app. We wanted the simple act of checking off a task to feel like a celebration. Instead of the standard #Material ripple, we used Styles to drop in a custom, high-contrast completion https://t.co/gIAhM
GIF
4.4M views · 1.5K likes · 72 reposts · 986 replies Open on X →

Against accounts of the same size

6 posts from the last 90 days, next to the 100K–1M follower range. shown far beyond its own audience, and the audience reacts.

Median views45 122this account4 918median for 100K–1M
Reach, %20.15%this account1.70%median for 100K–1M
Engagement, %1.70%this account1.22%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post45 1224 9189.17×
Reach (views ÷ followers)20.15%1.70%11.8×
Engagement rate1.70%1.22%1.40×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

4.4M11 Aug
83.7K13 Aug
111K
6.6K
4.4K
4.7K14 Aug

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.09%11 Aug
4.47%13 Aug
0.76%
2.35%
2.07%
1.33%14 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.22%.

What the audience does

Likes62.2%6 232 in total
Reposts1.2%119 in total
Replies10.6%1 059 in total
Quotes13.6%1 360 in total
Bookmarks12.4%1 244 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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