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Gordon G. Chang

@GordonGChang · joined 04 Jun 2010

Author of Plan Red: China’s Project to Destroy America, The Coming Collapse of China, and China Is Going To War.

441 748Followers
930Following
49 376Posts total
34KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. reaches fewer people than peers, but engages them much harder.

Median views7 704this account21 891median for 100K–1M
Reach, %1.74%this account6.81%median for 100K–1M
Engagement, %1.62%this account1.14%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post7 70421 8910.35×
Reach (views ÷ followers)1.74%6.81%0.26×
Engagement rate1.62%1.14%1.42×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

8.5K3 Sep
7.7K
7.4K
8.1K
2.3K

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.59%3 Sep
1.62%
3.46%
9.38%
0.77%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.14%.

What the audience does

Likes83.0%1 011 in total
Reposts13.2%161 in total
Replies2.8%34 in total
Quotes0.3%4 in total
Bookmarks0.7%8 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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