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Gusto

@GustoHQ · San Francisco, CA · joined 08 Feb 2012

Starting a small business takes guts. Running one takes Gusto. Growing the small business economy with technology and heart 🧡⚡

21 309Followers
1 256Following
19 139Posts total
3.6KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views798this account2 392median for 10K–100K
Reach, %3.74%this account7.18%median for 10K–100K
Engagement, %0.75%this account1.50%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post7982 3920.33×
Reach (views ÷ followers)3.74%7.18%0.52×
Engagement rate0.75%1.50%0.50×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

54427 Aug
57328 Aug
85530 Aug
79831 Aug
8591 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.55%27 Aug
0.87%28 Aug
0.23%30 Aug
0.75%31 Aug
1.40%1 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.50%.

What the audience does

Likes70.0%21 in total
Reposts10.0%3 in total
Replies13.3%4 in total
Bookmarks6.7%2 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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