Car Dealership Guy ✓
@GuyDealership · Free auto market insights ➔ · joined 26 Dec 2021
The voice of auto retail | news, intelligence & industry insight
438 903Followers
854Following
29 466Posts total
109KViews on collected posts
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Attribution is becoming one of the biggest trust issues in dealer marketing.
Pam LeJeune, VP at @TMGAdvertising, explains why different vendors can tell completely different stories using the same campaign data.
“Everything that you do should always back up. And this helps sell
10.1K views · 3 likes
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Some dealers are seeing 80% service upsell rates with one simple process change.
Dave Rogers, Fixed Operations Director at Piazza Management Company, explains how preloading recommended maintenance can dramatically increase customer approval.
“The upsell is about 80% on doing h
12.9K views · 8 likes
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NEWS | Volkswagen is approving historic restructuring with 50,000 job cuts, model lineup slashed in half:
VW's supervisory board approved 'Future Plan 2030,' a restructuring built around selling nine million vehicles annually at a 9% operating margin by 2030.
To get there, four
10.4K views · 10 likes
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NEWS | Vanguard Kia in Arlington sold 84 CPOs in August, setting a region record:
Vanguard Kia in Arlington sold 84 CPOs in August, a regional record, while also posting store records of 252 new and 187 used vehicles.
General Manager Jason Villa credits buy-in from his used car
9.9K views · 5 likes
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@GuyDealership Its like these two partnering. Neither is actually good at designing software https://t.co/GY0MRrsIHQ
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@GuyDealership From a customera point of view, i dont want my Honda or Acura tech to be the same shit as a Nissans
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We’re hosting a breakfast at Digital Dealer with Steve Greenfield from Automotive Ventures.
We’ll be sharing some industry updates and talking about what we’re seeing across automotive retail.
Generously sponsored by Podium and The Shop.
If you’re around, come by.
RSVP here:
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NEWS | Nissan, Honda are teaming up on vehicle software as automakers look to cut technology costs:
Facing rising technology costs, Nissan and Honda are launching a joint venture to co-develop vehicle software and computer components.
The goal is to accelerate new features and
13.4K views · 14 likes
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“Our cost on our buy-center vehicles versus going to the auction is significantly less.”
Buy-center vehicles are coming in 7% cheaper than auction cars.
Rob Ruth, President / Owner at @BobRuthFordInc, explains how direct acquisition is lowering inventory costs while feeding htt
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NEWS | Wholesale prices fell 0.5% per week in August:
Wholesale depreciation is now outpacing seasonal norms heading into Q4, and retail prices are next.
Black Book tracked a 0.5% weekly drop across car segments in August, with trucks and SUVs depreciating even faster, between
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@GuyDealership @Wikimotive Loved this! Follow our dealer education work and how we serve our dealer partners at https://t.co/ZImfDNrn21
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@Wikimotive Watch it on X, or stream it on your favorite platform:
Youtube: https://t.co/CTgCG7Cyte
Apple Podcasts: https://t.co/OAwMS6Wtxu
Spotify: https://t.co/tcMjGtzp84 https://t.co/MbQKUNK4HP
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What ChatGPT Really Looks for Before Recommending a Dealer
My conversation with Zach Billings, CEO at @Wikimotive:
1:15 ChatGPT Visibility Is The New Goal.
4:35 Content Beats Technical SEO.
7:55 AI Slop Makes Dealers Identical.
11:50 SEO Is Art, Paid Search Is Money.
14:10 50
13.2K views · 8 likes
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Against accounts of the same size
15 posts from the last 90 days, next to the 100K–1M follower range. shown widely, but few of those viewers react.
Median views9 796this account5 983median for 100K–1M
Reach, %2.23%this account1.49%median for 100K–1M
Engagement, %0.09%this account0.93%median for 100K–1M
| Metric | This account | Median for 100K–1M | Ratio |
|---|---|---|---|
| Median views per post | 9 796 | 5 983 | 1.64× |
| Reach (views ÷ followers) | 2.23% | 1.49% | 1.50× |
| Engagement rate | 0.09% | 0.93% | 0.09× |
Others in this range → Compare with another account → How these benchmarks are built →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
13.2K3 Sep
4.7K
6
9.2K
10.4K
13.4K
9.8K
168
304 Sep
18
9.9K
10.4K
12.9K5 Sep
10.1K
Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
0.11%3 Sep
0.04%
16.67%
0.04%
0.08%
0.17%
0.05%
2.98%
3.33%4 Sep
0.00%
0.06%
0.14%
0.09%5 Sep
0.03%
Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.
What the audience does
Likes82.0%323 in total
Reposts5.1%20 in total
Replies7.1%28 in total
Quotes1.5%6 in total
Bookmarks4.3%17 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
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