Hidden Brain

@HiddenBrain · Washington, DC · joined 10 Jul 2009

Exploring the unconscious patterns that drive human behavior | Team: Host and Executive Editor Shankar Vedantam & Executive Producer @taranoelleboyle

123 009Followers

353Following

12 648Posts total

10.8KViews on collected posts

Latest posts

Hidden Brain@HiddenBrain7 Sep

Gyms fill in January. Diets start on Mondays. It isn't random. These "temporal landmarks" draw a line between the you who failed and the you who might succeed. You don't have to wait for January. The next Monday will do. https://t.co/ZzcPXRuj6D

1:04

3.2K views · 13 likes · 0 reposts · 0 replies Open on X →

Hidden Brain@HiddenBrain5 Sep

What do heroin, alcohol, and your phone have in common? Psychiatrist Anna Lembke calls your phone the modern hypodermic needle. Every scroll delivers a dopamine hit, and your brain pushes back each time you chase it. https://t.co/IUL1eyGM3n

0:54

3K views · 20 likes · 6 reposts · 0 replies Open on X →

Hidden Brain@HiddenBrain3 Sep

We treat empathy like a fixed trait: you either have it or you don't. But it behaves more like a muscle. Listen a little longer. Ask one more question. Picture the other side. Like any muscle, it grows when you use it. https://t.co/o7iAH8hKPZ

0:38

2.2K views · 15 likes · 2 reposts · 1 replies Open on X →

Hidden Brain@HiddenBrain3 Sep

After Gary Knight was badly injured in a cycling accident, three passing motorcyclists stopped to help. https://t.co/UXFjdFjn3N 2.5K views · 1 likes · 0 reposts · 0 replies Open on X →

Hidden Brain@HiddenBrain29 Oct 2021

New to Hidden Brain? Here's a great place to start. https://t.co/eOBF1ShjDE 0 views · 214 likes · 53 reposts · 36 replies Open on X →

Against accounts of the same size

4 posts from the last 90 days, next to the 100K–1M follower range. shown widely, but few of those viewers react.

Median views2 734this account5 893median for 100K–1M

Reach, %2.22%this account1.56%median for 100K–1M

Engagement, %0.63%this account0.99%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	2 734	5 893	0.46×
Reach (views ÷ followers)	2.22%	1.56%	1.43×
Engagement rate	0.63%	0.99%	0.64×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

2.5K3 Sep

2.2K

3K5 Sep

3.2K7 Sep

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.04%3 Sep

0.82%

0.90%5 Sep

0.44%7 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.99%.

What the audience does

Likes59.8%49 in total

Reposts9.8%8 in total

Replies1.2%1 in total

Quotes2.4%2 in total

Bookmarks26.8%22 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.