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Holyrood

@HolyroodDaily

Scottish political news from Holyrood magazine. 📩 Free daily newsletter https://t.co/RLUncoJWhX

25 329Followers
891Following
63 897Posts total
92KViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers, but engages them much harder.

Median views430this account2 392median for 10K–100K
Reach, %1.70%this account7.18%median for 10K–100K
Engagement, %7.66%this account1.50%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post4302 3920.18×
Reach (views ÷ followers)1.70%7.18%0.24×
Engagement rate7.66%1.50%5.10×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

90.7K3 Sep
423
437
394

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.30%3 Sep
6.86%
8.47%
11.68%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.50%.

What the audience does

Likes30.6%122 in total
Reposts6.0%24 in total
Replies43.1%172 in total
Quotes15.5%62 in total
Bookmarks4.8%19 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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