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scott horsley

@HorsleyScott · joined 06 Feb 2012

NPR economics reporter shorsley@npr.org

50 844Followers
187Following
6 224Posts total
6.7KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views1 302this account2 751median for 10K–100K
Reach, %2.56%this account9.00%median for 10K–100K
Engagement, %0.90%this account1.65%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post1 3022 7510.47×
Reach (views ÷ followers)2.56%9.00%0.28×
Engagement rate0.90%1.65%0.55×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.3K26 Aug
99728 Aug
1.5K30 Aug
9722 Sep
1.9K

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.54%26 Aug
0.90%28 Aug
0.73%30 Aug
0.93%2 Sep
1.18%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.65%.

What the audience does

Likes72.6%45 in total
Reposts14.5%9 in total
Replies4.8%3 in total
Quotes3.2%2 in total
Bookmarks4.8%3 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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