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Isaac Chotiner

@IChotiner · joined 04 May 2012

New Yorker staff writer and Houston Rockets fan; formerly a staff writer at Slate and senior editor at The New Republic.

108 808Followers
1 263Following
30 360Posts total
772.5KViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the 100K–1M follower range. shown to more people than peers of the same size.

Median views72 482this account22 159median for 100K–1M
Reach, %66.61%this account6.71%median for 100K–1M
Engagement, %1.13%this account1.18%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post72 48222 1593.27×
Reach (views ÷ followers)66.61%6.71%9.93×
Engagement rate1.13%1.18%0.96×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

299.5K30 Oct
28.4K7 Jul
66.7K30 Jul
78.3K25 Aug
299.5K2 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.29%30 Oct
0.60%7 Jul
0.34%30 Jul
1.95%25 Aug
1.66%2 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.18%.

What the audience does

Likes74.2%6 650 in total
Reposts8.4%754 in total
Replies2.6%229 in total
Quotes1.6%139 in total
Bookmarks13.3%1 195 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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