IDC ✓

@IDC · Needham, Massachusetts, USA · joined 28 Mar 2007

The premier global provider of market intelligence, advisory services, and events for the IT, telecommunications, and consumer technology markets

139 372Followers

234Following

17 137Posts total

3.4KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.

Median views693this account4 963median for 100K–1M

Reach, %0.50%this account2.08%median for 100K–1M

Engagement, %0.14%this account1.47%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	693	4 963	0.14×
Reach (views ÷ followers)	0.50%	2.08%	0.24×
Engagement rate	0.14%	1.47%	0.10×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

6933 Sep

760

6194 Sep

879

444

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.14%3 Sep

0.00%

0.48%4 Sep

0.57%

0.00%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.47%.

What the audience does

Likes46.2%6 in total

Reposts15.4%2 in total

Replies7.7%1 in total

Bookmarks30.8%4 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Two-thirds of organizations believe their AI cost governance is mature. Two-thirds also blew through their agent budget by more than 10% this year. IDC's Rick Villars traces it to one gap: only 45.4% of enterprises have real-time visibility into what agents actually cost. Active 444 views · 0 likes · 0 reposts · 0 replies 04 Sep 2026 IDC's Nabila Popal, Tom Mainelli, and Francisco Jeronimo will be at Apple's "Surprise and Shine" event, watching every announcement and telling you exactly what it means for the device market. Get ready for the Hot Takes. 🔥 📍 Apple Event | Apple Park, CA | September 9, 2026 ht 879 views · 4 likes · 1 reposts · 0 replies 04 Sep 2026 Analyst influence, customer advocacy, and AI-era brand visibility are converging faster than most AR and CMA strategies were built to handle. Spotlight Summit in Kansas City is where that convergence gets the strategic attention it deserves. IDC CEO Lorenzo Larini is on stage 619 views · 1 likes · 1 reposts · 1 replies 04 Sep 2026 A 10.5% decline in EMEA Android tablet shipments tells part of the story. The strategic pivot happening underneath it tells the rest. Samsung's ASP has risen from $348 to $413 over five quarters while Honor posted 25.2% growth by leveraging smartphone-scale cost structures. The 760 views · 0 likes · 0 reposts · 0 replies 03 Sep 2026 A stat is only as good as what's behind it. Every finding in our latest report cites a specific IDC source, version, and date, backed by 60+ years of research. Nothing in it asks you to take our word for it. See what that looks like: https://t.co/JkxD6qdtYu #IDCQuanta https:// 693 views · 1 likes · 0 reposts · 0 replies 03 Sep 2026