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IOL News

@IOL

Connecting South Africans | Driving Change | Telling Stories That Matter | News for the Heart of South Africa @iol_leisure @iolsport @iolmotoring

719 676Followers
10 487Following
452 772Posts total
318KViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the 100K–1M follower range. reaches fewer people than peers, but engages them much harder.

Median views4 856this account6 139median for 100K–1M
Reach, %0.67%this account2.61%median for 100K–1M
Engagement, %3.65%this account1.39%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post4 8566 1390.79×
Reach (views ÷ followers)0.67%2.61%0.26×
Engagement rate3.65%1.39%2.63×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

304.6K2 Sep
3.7K
5.7K
4K3 Sep

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.18%2 Sep
4.83%
3.79%
3.52%3 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.39%.

What the audience does

Likes41.2%516 in total
Reposts14.8%186 in total
Replies11.3%141 in total
Quotes18.6%233 in total
Bookmarks14.1%177 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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