Ian King

@IanKingBusiness · London · joined 15 May 2013

Business journalist & presenter on national newspapers & television for 30+ years - currently contributing to @CNBC & @thetimes

114 746Followers

358Following

6 942Posts total

33.7KViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.

Median views4 386this account21 891median for 100K–1M

Reach, %3.82%this account6.81%median for 100K–1M

Engagement, %0.27%this account1.14%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	4 386	21 891	0.20×
Reach (views ÷ followers)	3.82%	6.81%	0.56×
Engagement rate	0.27%	1.14%	0.24×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

6.5K15 Aug

3.8K16 Aug

2.8K19 Aug

11.8K29 Aug

4.7K1 Sep

4.1K

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.29%15 Aug

0.16%16 Aug

0.56%19 Aug

0.25%29 Aug

0.04%1 Sep

0.63%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.14%.

What the audience does

Likes64.6%73 in total

Reposts12.4%14 in total

Replies8.0%9 in total

Quotes2.7%3 in total

Bookmarks12.4%14 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Another great UK company snapped up on the cheap - @bodycoteplc, the world’s largest provider of heat treatment & specialist thermal processing services, at a price below where it has traded at various points in the last decade. Sad that these businesses are unloved by invest 4.1K views · 19 likes · 4 reposts · 3 replies 01 Sep 2026 Bodycote agrees £1.84bn takeover by US buyout firm Veritas https://t.co/nbtOMmRZwH 4.7K views · 0 likes · 0 reposts · 1 replies 01 Sep 2026 A highly personal and really rather lovely article by my friend and former colleague @iancowie. This is well worth a read and especially for anyone anxious about forthcoming changes to pensions taxation. https://t.co/dgEoCQ7Tzl 11.8K views · 22 likes · 5 reposts · 2 replies 29 Aug 2026 The latest edition of CNBC UK Exchange is out today. Sadly, this is the last one, so I’m reviewing events and trends in the 15 months during which we’ve been publishing. Many thanks to all those who have subscribed, read or who have offered feedback. https://t.co/Vdy74eoQgJ 2.8K views · 14 likes · 1 reposts · 1 replies 19 Aug 2026 So enjoyed reading this article in the @FT. Quite remarkable to think how long this band have been enhancing our lives. Dinosaur Jr’s J Mascis: ‘I’m not a fan of happy songs in general’ https://t.co/4mKzqq2mtV 3.8K views · 5 likes · 0 reposts · 1 replies 16 Aug 2026 As questions are raised over whether any of those named as possible economic advisers to the prime minister will accept the role officially - a look at the troubled history of prime ministerial economic advisers by me in today’s edition of @thetimes https://t.co/ZrjawOKeMx 6.5K views · 13 likes · 4 reposts · 1 replies 15 Aug 2026