IM🇵🇹 ✓
@Iconic_Mourinho · Lisbon, Portugal · joined 20 Jul 2021
• Sport Psychology enthusiast • Portugal • Sporting CP • José Mourinho • Rúben Amorim • Fan account
83 531Followers
248Following
6 771Posts total
21.2MViews on collected posts
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Journalist: "Did you feel pressured to put Yan Diomande in the starting XI?"
José Mourinho: "I am a little too old to feel pressured."
😬🥶 https://t.co/TidoSYmjwn
6K views · 432 likes
· 25 reposts · 1 replies
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Throwback to 2018, when Man City only needed to win against Man United to be crowned champions, and at HT the game was already 2-0.
Then, after the HT talk, José Mourinho had his team playing like this.
FT: Man City 2-3 Man United. https://t.co/2NdVA1hJ6f
7.3K views · 250 likes
· 26 reposts · 0 replies
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0:37
Throwback to when Mourinho's former assistant, Ricardo Formosinho, won the Egyptian supercup as coach.
And even though it was Christmas, Mourinho kept an eye on the game and called him to congratulate him… and he had to pick up.
"We made it!"
👏 https://t.co/Y6LSFwLirl
329.8K views · 16.3K likes
· 1.2K reposts · 11 replies
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1:21
Every AC Milan fan who is interested in knowing what their club's next few years will be should read this thread. I won't do another one, but the gist is the same.
Man United cut him off for petty reasons and they already regret it. I think life will be good for Milan fans.
20.2K views · 131 likes
· 11 reposts · 19 replies
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@Iconic_Mourinho First of all, the club had 100M€ forgiven by the government. That allowed them to sign players and making this big team.
13.8K views · 46 likes
· 0 reposts · 6 replies
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Essentially, it all comes down to this phase.
Everything leads up to re-upping the standards of the big club back to where they should be.
Amorim's standards meet the club's moment, then he raises the standards year by year until the club is back at the top.
Job done. https://
41K views · 495 likes
· 13 reposts · 7 replies
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Sporting are in such a good moment, Amorim's discourse over the past months was to emphasise how important it is to win the league back to back.
In the celebrations last year, Amorim said to all the fans, "They say we won't do it again? We'll see.", and dropped the microphone. h
44K views · 510 likes
· 27 reposts · 1 replies
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0:33
Next year, he talked more openly about the title race.
In his 3rd season, things went wrong and Sporting finished 4th again. So he went back to the "game by game" discourse in that year.
The discourse isn't static for Amorim. The demands move along with the moment of the club.
43.5K views · 256 likes
· 12 reposts · 2 replies
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As the team wins more, Amorim raises the bar. In his first season at Sporting, Amorim never admitted that Sporting were candidates to the title, he would always say they were candidates to winning the next game.
Funny enough, we were champions that year. So he raised the bar. ht
48.3K views · 445 likes
· 13 reposts · 1 replies
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6 • Re-upping the standards.
Amorim arrives, takes the pressure out of the players, gives them a consistent tactical system, players who were bad get back to form, young players show up, the markets are good.
Eventually, the team wins more and more. So the demands raise.
43.7K views · 314 likes
· 12 reposts · 1 replies
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Rúben got a lot of shit from the media for being picky. But he proved himself over time.
By his 5th year, when Sporting gave 16m€ for Debast, 15m€ for Araújo and 19m€ for Harder, no one questioned him.
Rúben is picky and stubborn, but that way he gets the players he wants. http
46.3K views · 360 likes
· 13 reposts · 1 replies
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It doesn't always work out so well. This summer he requested for Ioannidis. Sporting negotiated the whole market, and ended up not getting him at the end of the market.
This is a typical market with Amorim. He says who he wants early on, and he doesn't really change his mind.
46.4K views · 340 likes
· 10 reposts · 1 replies
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Similar cases were the ones of Gyokeres, Hjulmand, Trincão...
Amorim requested Gyokeres in May 2023. Sporting tried for months and had to break their record to sign him. He arrived in August, after 3 months of negotiations, because Amorim was stubborn and only wanted him. https:
48.9K views · 503 likes
· 14 reposts · 1 replies
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In the second season, Sporting signed back Slimani, a club idol.
Slimani didn't get along with Amorim, because Paulinho kept starting. Slimani left and said Amorim "has favorites".
And he did. A few years later, Paulinho ended up leaving Sporting as a champion and club legend.
55.4K views · 603 likes
· 16 reposts · 1 replies
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0:20
Paulinho was a specific kind of striker. He was one of those strikers that don't score lots of goals. But Amorim insisted and said the team played better with him, because he did the dirty work.
The fans and media weren't so convinced at first, but Amorim stuck with him. https:/
54.2K views · 324 likes
· 11 reposts · 1 replies
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5 • Precision (and stubbornness) in the market.
Amorim is a coach that knows very well what players he wants.
In his first year, he insisted for Sporting to break its transfer record and sign a 27 year old Braga striker - Paulinho.
Sporting did it... but there were doubts. htt
57.2K views · 386 likes
· 10 reposts · 2 replies
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Amorim united the club and the team, through wins, but also due to his posture.
After a brawl in a match in his first season, Amorim reacted by saying: "In this club, where one goes, everyone goes."
That was an impactful touch. The club sold scarves with his quote (I got one).
91.4K views · 597 likes
· 20 reposts · 4 replies
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0:04
Amorim was inexperienced and took his chance.
He revealed to be a fantastic communicator, cooling the air and putting everything in perspective.
Sporting's new board was pressured a lot, but Amorim always complemented the project and reinforced the importance of stability. http
63K views · 455 likes
· 10 reposts · 1 replies
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4 • Reinforcing team and club union.
The similarities between this United side and Sporting back in 2020 are many.
Sporting also used to be in chaos. Many changes in coaches (Amorim was the 4th coach of the season), in the presidency, financial crisis, the fans were divided...
69.1K views · 398 likes
· 16 reposts · 2 replies
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Amorim always trusted the academy players, such as Matheus Nunes, Nuno Mendes, Gonçalo Inácio, João Palhinha, Quaresma, Geny, Quenda...
But also in the market, Amorim doesn't make a big deal out of 'experience'.
Porro, Ugarte, Pedro Gonçalves, Diomande, Harder... https://t.co/N
93.2K views · 953 likes
· 29 reposts · 3 replies
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3 • Trusting the youth.
Amorim is very picky about the qualities he wants in his players, making it his first criteria in team selections, over experience.
At Sporting, many times the starting lineups contained young and unknown players.
Age isn't a priority. Competence is. ht
83.9K views · 909 likes
· 25 reposts · 3 replies
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Ironically, Amorim doesn't consider himself a tactical genius.
He often admits to "steal" ideas from other coaches.
Asked about the increasing amount of games, he said: "Coaches like De Zerbi and Pep have less time to work on new ideas, so I have less ideas to steal." https://t
167.3K views · 1.1K likes
· 46 reposts · 5 replies
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0:18
Being always the same core tactical idea, all Rúben needs is time. With time and confidence, the team will play better and better.
By his 5th season at Sporting, Amorim said his players are so routined that they "could play with their eyes closed".
https://t.co/eBSAZpdgHe
133.4K views · 1.5K likes
· 51 reposts · 10 replies
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0:45
2 • Setting his model up.
After relieving the pressure, Amorim wants his team to just focus on playing.
In 5 years at Sporting, he never changed his 3-4-3 aproach. There are slight changes here and there based on the players, but it's always the same principles. https://t.co/Pv
100.9K views · 676 likes
· 18 reposts · 1 replies
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The strategy was to not put pressure on a team that wasn't as good as the fans demanded.
Still, Amorim knows the size of his club. He always stated that Sporting are a huge club and belong to the top. But he'd just be honest about the context.
It's all a long term project. http
104.2K views · 698 likes
· 16 reposts · 1 replies
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At first, every week he'd say the team had to think "game by game", and he'd refuse to discuss the title race.
That doesn't mean to be pessimistic.
In fact, in his first press conference a reporter asked "What if it goes wrong?", to which he answered "What if it goes right?". h
109.9K views · 990 likes
· 21 reposts · 4 replies
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0:22
1 • Downplaying the pressure.
The first thing Amorim did was to establish with honesty where the club was at.
When asked if he aimed to win the league, he would say he only aimed to win the next game.
He lowered his standards momentarily to meet the club's current state. https
127.6K views · 987 likes
· 22 reposts · 2 replies
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In 2020, Sporting were 4th, hadn't won the league in 18 years, and were in a huge crisis.
And then they found a coach who worked miracles.
How Rúben Amorim turned Sporting back to the biggest team in Portugal, and how he will lead Manchester United back to victory: [A thread] h
3.4M views · 35.8K likes
· 1.8K reposts · 160 replies
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@Iconic_Mourinho The seeds he sowed in Madrid are still delivering the fruit, bad luck that he couldn't win the UCL. He could've done the same at MU if MU had sane people in charge.
25K views · 184 likes
· 5 reposts · 1 replies
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José Mourinho came from nowhere. Manuel Fernandes trusted him, as did Bobby Robson and Van Gaal. The trust paid off.
The long journey and all the work resulted in success. José Mourinho's dream came true: he became a pro manager.
And, arguably, the greatest manager of all time.
181.1K views · 3.6K likes
· 285 reposts · 33 replies
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1:18
Against accounts of the same size
4 posts from the last 90 days, next to the 10K–100K follower range. shown far beyond its own audience, and the audience reacts.
Median views13 792this account1 015median for 10K–100K
Reach, %16.51%this account4.00%median for 10K–100K
Engagement, %4.53%this account1.55%median for 10K–100K
| Metric | This account | Median for 10K–100K | Ratio |
|---|---|---|---|
| Median views per post | 13 792 | 1 015 | 13.6× |
| Reach (views ÷ followers) | 16.51% | 4.00% | 4.13× |
| Engagement rate | 4.53% | 1.55% | 2.92× |
Others in this range → Compare with another account → How these benchmarks are built →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
55.4K9 Nov
48.9K
46.4K
46.3K
43.7K
48.3K
43.5K
44K
41K
13.8K10 Nov
20.2K11 Sep
329.8K12 Sep
7.3K13 Sep
6K
Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
1.12%9 Nov
1.06%
0.76%
0.81%
0.75%
0.95%
0.62%
1.22%
1.26%
0.38%10 Nov
0.80%11 Sep
5.30%12 Sep
3.76%13 Sep
7.69%
Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.55%.
What the audience does
Likes89.1%70 565 in total
Reposts4.8%3 763 in total
Replies0.4%286 in total
Bookmarks5.8%4 554 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
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