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Jonathan Cheng

@JChengWSJ · Beijing · joined 30 Sep 2011

China bureau chief @WSJ. Formerly of Korea, New York, Hong Kong bureaus. Author of KOREAN MESSIAH (Alfred A. Knopf), out now. https://t.co/VW6VTRokWF

92 679Followers
2 990Following
110 032Posts total
6.3KViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views1 360this account3 383median for 10K–100K
Reach, %1.47%this account10.96%median for 10K–100K
Engagement, %0.24%this account1.40%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post1 3603 3830.40×
Reach (views ÷ followers)1.47%10.96%0.13×
Engagement rate0.24%1.40%0.17×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

2.9K31 Aug
1.3K3 Sep
1.4K
686

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.34%31 Aug
0.08%3 Sep
0.43%
0.15%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.40%.

What the audience does

Likes50.0%10 in total
Reposts30.0%6 in total
Replies5.0%1 in total
Quotes5.0%1 in total
Bookmarks10.0%2 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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