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Jason Hancock

@J_Hancock · joined 02 Nov 2009

Editor-in-chief of The Missouri Independent, a nonpartisan, nonprofit newsroom. Detective for the people. Raker of muck. jhancock@missouriindependent.com

14 681Followers
2 992Following
36 836Posts total
10.2KViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, stronger reaction than most.

Median views1 506this account3 259median for 10K–100K
Reach, %10.26%this account10.24%median for 10K–100K
Engagement, %2.86%this account1.40%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post1 5063 2590.46×
Reach (views ÷ followers)10.26%10.24%1.00×
Engagement rate2.86%1.40%2.04×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.2K16 Jun
6.4K3 Sep
1.8K
811

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.24%16 Jun
2.79%3 Sep
2.94%
3.95%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.40%.

What the audience does

Likes66.8%183 in total
Reposts19.7%54 in total
Replies4.0%11 in total
Quotes6.2%17 in total
Bookmarks3.3%9 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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