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Jake Wilkins

@JakeWilkns · Washington, DC · joined 07 Jun 2016

Newsroom comms director @axios. Went to @GSPMgwu. Big @packers & @caitlinclark22 fan. Biggest @laurennfrench fan. Inbox zero apologist. Returns calls w/ texts.

13 477Followers
2 340Following
34 218Posts total
108.7KViews on collected posts

Latest posts

Just get @PabloTorre the Pulitzer now 294 views · 1 likes · 0 reposts · 0 replies Open on X →
The reason you'll now see this everywhere is that today we've learned if you do it bunch of media folks will share it and talk about it 531 views · 0 likes · 0 reposts · 0 replies Open on X →
"polling found 63% of Americans oppose Trump's executive order" 435 views · 1 likes · 0 reposts · 0 replies Open on X →
After Trump renamed Lake Ontario, Americans aren't buying his Canada fight https://t.co/A31xNat2Ze 25.9K views · 46 likes · 13 reposts · 23 replies Open on X →
Wasted no time, so excited for these https://t.co/oeNRi4inUX 332 views · 1 likes · 0 reposts · 0 replies Open on X →
Extremely excited to be leading PR for this book - It really is as much of a game changer as they say. 28.3K views · 18 likes · 2 reposts · 2 replies Open on X →
🚨 @JimVandeHei, @mikeallen, and @roylschwartz have a new book! 📚 "Simplify: Do 50% More with 50% Less" is out Sept. 15. "Toxic complexity clogs our meetings, inboxes, calendars — even our daily habits. We can do so much more, but first we need to do less. "Simplify shows you 52.9K views · 9 likes · 1 reposts · 2 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, weaker reaction than most.

Median views435this account900median for 10K–100K
Reach, %3.23%this account3.21%median for 10K–100K
Engagement, %0.30%this account1.98%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post4359000.48×
Reach (views ÷ followers)3.23%3.21%1.01×
Engagement rate0.30%1.98%0.15×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

52.9K15 Apr
28.3K
3321 Sep
25.9K2 Sep
435
531
294

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.03%15 Apr
0.08%
0.30%1 Sep
0.32%2 Sep
0.23%
0.00%
0.34%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.98%.

What the audience does

Likes60.3%76 in total
Reposts12.7%16 in total
Replies21.4%27 in total
Quotes4.0%5 in total
Bookmarks1.6%2 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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