James Melville 🚜 ✓

@JamesMelville · United Kingdom · joined 12 Feb 2009

PR & Sponsorship. Campaigner. Media commentator. 🏴󠁧󠁢󠁳󠁣󠁴󠁿 https://t.co/7WIWbH4JxQ james@eastpointswest.co.uk @NoFarmsNoFoods

596 300Followers

86 232Following

98 349Posts total

41.1KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. reaches fewer people than peers, but engages them much harder.

Median views6 351this account21 891median for 100K–1M

Reach, %1.07%this account6.81%median for 100K–1M

Engagement, %6.91%this account1.14%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	6 351	21 891	0.29×
Reach (views ÷ followers)	1.07%	6.81%	0.16×
Engagement rate	6.91%	1.14%	6.06×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

9.4K3 Sep

17.2K

6.4K

4.6K

3.5K

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

12.49%3 Sep

9.23%

6.91%

1.97%

3.00%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.14%.

What the audience does

Likes68.4%2 357 in total

Reposts17.0%585 in total

Replies11.2%385 in total

Quotes2.1%71 in total

Bookmarks1.4%47 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

The mobile phone has changed society more than any other object in the modern era. But in many ways, not for the good. We regularly trade face to face presence for the distraction of online presence. Connection without real contact. We are more reachable than any generation 3.5K views · 69 likes · 18 reposts · 17 replies 03 Sep 2026 Insane rally. 🏓 https://t.co/56yCdU46qi 4.6K views · 73 likes · 9 reposts · 9 replies 03 Sep 2026 China emits more CO2 than the rest of the developed world combined. But in the UK, let’s plaster solar panels (often made in China) on thousands of acres of farmland & ban new UK oil and gas licenses from the North Sea while importing oil and gas from Norway - from the North 6.4K views · 279 likes · 93 reposts · 61 replies 03 Sep 2026 Yet more net zero lunacy. https://t.co/fF5nMLZ9nr 17.2K views · 1.1K likes · 251 reposts · 199 replies 03 Sep 2026 More than 125,000 animals are killed every year for trophies. There should be a worldwide ban on trophy hunting. https://t.co/FsDuZyffiT 9.4K views · 841 likes · 214 reposts · 99 replies 03 Sep 2026