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Javier Blas

@JavierBlas · London · joined 05 Aug 2013

Energy and commodities columnist at Bloomberg. Co-author of the 'The World for Sale' Any views expressed are my own. jblas3@bloomberg.net

398 117Followers
1 517Following
58 535Posts total
528.1KViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the 100K–1M follower range. shown widely, but few of those viewers react.

Median views73 447this account21 891median for 100K–1M
Reach, %18.45%this account6.81%median for 100K–1M
Engagement, %0.52%this account1.14%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post73 44721 8913.36×
Reach (views ÷ followers)18.45%6.81%2.71×
Engagement rate0.52%1.14%0.46×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

338.7K28 Aug
42.6K
57.7K29 Aug
89.2K30 Aug

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.50%28 Aug
0.65%
0.52%29 Aug
0.52%30 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.14%.

What the audience does

Likes73.3%2 153 in total
Reposts9.4%276 in total
Replies8.9%261 in total
Quotes2.1%61 in total
Bookmarks6.3%186 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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