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Jennifer Shutt

@JenniferShutt · Washington, D.C. · joined 03 Apr 2012

Washington senior reporter @statesnewsroom | jshutt@statesnewsroom.com

10 947Followers
653Following
31 487Posts total
2.4KViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views576this account1 328median for 10K–100K
Reach, %5.26%this account4.18%median for 10K–100K
Engagement, %0.34%this account1.94%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post5761 3280.43×
Reach (views ÷ followers)5.26%4.18%1.26×
Engagement rate0.34%1.94%0.18×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

59727 Aug
7801 Sep
5542 Sep
4703 Sep

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.50%27 Aug
1.03%1 Sep
0.18%2 Sep
0.00%3 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.94%.

What the audience does

Likes23.1%3 in total
Reposts61.5%8 in total
Replies7.7%1 in total
Bookmarks7.7%1 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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