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Jimmy Rushton

@JimmySecUK · Kyiv · joined 29 Dec 2015

Kyiv based foreign policy/security analyst Currently focused on the Russian invasion of Ukraine Special Correspondent @KyivIndependent - opinions mine alone

112 278Followers
902Following
76 893Posts total
348.1KViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the 100K–1M follower range. shown far beyond its own audience, and the audience reacts.

Median views17 620this account7 037median for 100K–1M
Reach, %15.69%this account2.88%median for 100K–1M
Engagement, %4.65%this account1.40%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post17 6207 0372.50×
Reach (views ÷ followers)15.69%2.88%5.45×
Engagement rate4.65%1.40%3.33×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

29K28 Aug
255.9K
20.5K
14.8K29 Aug
14.7K
13.3K1 Sep

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

4.53%28 Aug
0.27%
7.12%
5.25%29 Aug
2.20%
4.77%1 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.40%.

What the audience does

Likes76.3%4 007 in total
Reposts14.6%766 in total
Replies6.1%321 in total
Quotes1.9%101 in total
Bookmarks1.0%54 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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