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Jimmy Traina

@JimmyTraina · jimmy@underscoreny.com · joined 04 Mar 2009

Podcast host/writer for Underscore Media. Formerly of Sports Illustrated. I like Seinfeld, Curb & The Sopranos. @TheRock follows me.

76 064Followers
401Following
90 032Posts total
47.2KViews on collected posts

Against accounts of the same size

7 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views7 258this account2 392median for 10K–100K
Reach, %9.54%this account7.18%median for 10K–100K
Engagement, %0.44%this account1.50%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post7 2582 3923.03×
Reach (views ÷ followers)9.54%7.18%1.33×
Engagement rate0.44%1.50%0.29×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

9.7K3 Sep
22.3K
267
66
7.3K4 Sep
74
7.5K

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.72%3 Sep
0.44%
0.37%
0.00%
0.59%4 Sep
0.00%
1.63%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.50%.

What the audience does

Likes80.2%291 in total
Reposts5.2%19 in total
Replies5.5%20 in total
Quotes1.1%4 in total
Bookmarks8.0%29 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Remember when bush league Greg Schiano told his players to try and take out QBs when they were taking knees at the end of games? He can’t lose enough. 7.5K views · 109 likes · 7 reposts · 6 replies 04 Sep 2026 @JimmyTraina Surprising that SI is still a magazine (is it?) and USA Today is still a newspaper (again, is it?). 74 views · 0 likes · 0 reposts · 0 replies 04 Sep 2026 We now have a “TRAINA THOUGHTS” YouTube channel where all of my podcasts will live. If you enjoy watching pods, please subscribe. https://t.co/9rakD81KxA via @YouTube 7.3K views · 35 likes · 4 reposts · 3 replies 04 Sep 2026 @JimmyTraina Chasing headlines was renting traffic. A list is the first thing you own. The part nobody says out loud is you now fill the top of the funnel yourself. Search used to do that for free. Still the right trade, but year one will feel slower than the pageviews did. 66 views · 0 likes · 0 reposts · 0 replies 03 Sep 2026 @JimmyTraina I've been a content creator for my entire adult life. I respect the ability of solo creators to get paid for their work. That said, as a consumer, the a la carte model is cost-prohibitive. I can't pay each creator I like $5/month. I still sub to SI. Aggregation ma 267 views · 1 likes · 0 reposts · 0 replies 03 Sep 2026 This was one of the reasons I left Sports Illustrated and wanted to stop writing five days a week and go exclusively to the newsletter model. Playing the headline/SEO game doesn’t work anymore. (Newsletter will launch next week.) 22.3K views · 88 likes · 5 reposts · 5 replies 03 Sep 2026 Where do things stand between the Yankees and Alex Rodriguez? Here's what he told the TRAINA THOUGHTS podcast: Apple: https://t.co/y6sB64bmWc YouTube: https://t.co/1iFNaVV4lJ https://t.co/UNzbIq1Asx 9.7K views · 58 likes · 3 reposts · 6 replies 03 Sep 2026 I love Larry David with all my heart and soul. https://t.co/OEDANgVLho 0 views · 124.8K likes · 28.1K reposts · 1.5K replies 11 Feb 2020

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