Joey Ickes 💯
@JoeyIckes · Houston, TX · joined 06 Jan 2010
Fractional CFO for roofing and Construction companies, Football Geek. Live everyday like it's 3rd & 8...
14 611Followers
1 442Following
113 983Posts total
3.9MViews on collected posts
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@JoeyIckes I read it all and makes total sense. I was also under the impression that since Stephen is inheriting the franchise, he has something already built. He can just let it make money while not investing too much. The focus is not to go all in like JJ did at the beginning.
13.9K views · 45 likes
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In short, they could easily spend another $100M cash on players this year, and stay well within cap compliance, but they'd rather invest that same $100M into an O&G company, and blame the salary cap for why they didn't do more.
6.4K views · 44 likes
· 3 reposts · 8 replies
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Signing a Dak extension this spring, or really anything more than one vet FA over the league minimum would push them to the point where they are at or over their budget.
6.3K views · 10 likes
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In 2024 they sit at ~$183M in cash obligations, with a CeeDee Lamb extension likely to increase that by $7-10M depending on the signing bonus.
This is why even a $12M commitment to Tyron was too much, and why they are prioritizing CeeDee over Dak's contract.
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So my theory is that there is a cash budget set somewhere in the range of $200M cash for the year, and that that number likely hasn't changed for several years.
From 2021-2023 they never crossed $200M in cash spending, despite the size of their QBs contract.
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The Cowboys, despite being their most forward facing business, are no longer their only business, probably not their largest business, or even arguably their primary business, they are simply part of the portfolio.
With the goal being to maximize their ROI across the portfolio.
4.9K views · 8 likes
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This is why I talked about the idea of a "loss leader" a few days ago. The Cowboys don't lose money for sure, but now, the Jones' main purpose is not to "win" based on the Cowboys, financially or otherwise it's to let the Cowboys brand be the thing that gets them ahead other ways
4.9K views · 8 likes
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And in 2024, the return on investment of a dollar spent in the land development company, (which holds nearly 30 parcels of land in Collin County alone), or the Family Office, or O&G is virtually unlimited.
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But now Stephen, who was placed high into the FO months after he graduated from Arkansas, doesn't have the same view.
His view revolves around the portfolio as a whole.
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Because of this risk, and the state of the Cowboys org. at the time, the only thing that could save them was winning on the field. Jerry's passion for being in the NFL and the fact that he burned the boats put him in a position to do one thing. WIN.
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This wasn't the case when Jones bought the team in 1989 when he essentially staked EVERYTHING into the team. Clark Hunt called it the greatest risk anyone had ever taken in sports.
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League wide sponsorship and broadcast revenues are distributed evenly among the 32 teams, AT&T stadium is going to sell out every week, concessions and merch will be sold, and tours will be taken regardless of whether DAL is playing in a SB or getting bounced in rd 1 every year
16.9K views · 12 likes
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See, despite what fans want to believe, the upside for return on investment of a dollar spent inside an NFL team is relatively capped, ESPECIALLY for a brand as prominent as the Cowboys.
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I have been preaching for a while that NFL teams operate more off of cash budgets when it comes to player payroll than the actual salary cap... and from a purely business perspective this makes a ton of sense.
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So if they can just toss $100M into a Nat'l Gas company to refinance some bank debt, they clearly have cash available...
So why won't they pay football players?
That's where the speculation comes in....
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In this article Jerry even states " The greatest wealth is in the gas, It’s much bigger than the Cowboys.”
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Then there are the Oil & Gas holdings...
Including Comstock Holdings, of which the Joneses own a majority stake, and just placed an add'l $100M equity investment in (it was announced TODAY)...
https://t.co/thoDFQzz0f
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In that vein, I would like to introduce you all to Blue Star Innovation Partners... The family office of the Jones Family... They currently hold significant stakes in 9 portfolio companies and have already made exits (ie sold their stock) from 2 add'l companies.
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In addition to that, the Jones' own a massive NTX land/real estate developing company (Blue Star Land LLC), and a multitude of other significantly sized ventures with which the family are intimately involved, as well as Legends Hospitality, etc.,
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Before we get into the football payroll side of things, let's talk about a concept called the "Family Office" the family office is a tool used by the ultra wealthy to make significant investments into private companies.
These are fully incorp'd investment businesses...
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WHY AREN'T THE COWBOYS SPENDING MONEY ON PLAYERS???!!!!
Why are they one of the lowest cash spending teams in the league despite being the most valuable??
It's time to put our tin foil hats on and go for a ride through the world of the N. Texas ultra wealthy
BIG TIme THREAD ME
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GIF
In short, they could easily spend another $100M cash on players this year, and stay well within cap compliance, but they'd rather invest that same $100M into an O&G company, and blame the salary cap for why they didn't do more.
71.9K views · 300 likes
· 31 reposts · 10 replies
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Signing a Dak extension this spring, or really anything more than one vet FA over the league minimum would push them to the point where they are at or over their budget.
48.8K views · 95 likes
· 7 reposts · 1 replies
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In 2024 they sit at ~$183M in cash obligations, with a CeeDee Lamb extension likely to increase that by $7-10M depending on the signing bonus.
This is why even a $12M commitment to Tyron was too much, and why they are prioritizing CeeDee over Dak's contract.
47.1K views · 134 likes
· 9 reposts · 2 replies
Open on X →
So my theory is that there is a cash budget set somewhere in the range of $200M cash for the year, and that that number likely hasn't changed for several years.
From 2021-2023 they never crossed $200M in cash spending, despite the size of their QBs contract.
45.5K views · 148 likes
· 10 reposts · 1 replies
Open on X →
The Cowboys, despite being their most forward facing business, are no longer their only business, probably not their largest business, or even arguably their primary business, they are simply part of the portfolio.
With the goal being to maximize their ROI across the portfolio.
47.3K views · 127 likes
· 10 reposts · 2 replies
Open on X →
Against accounts of the same size
4 posts from the last 90 days, next to the 10K–100K follower range. shown to more people than peers of the same size.
Median views2 858this account997median for 10K–100K
Reach, %19.56%this account3.69%median for 10K–100K
Engagement, %1.45%this account1.61%median for 10K–100K
| Metric | This account | Median for 10K–100K | Ratio |
|---|---|---|---|
| Median views per post | 2 858 | 997 | 2.87× |
| Reach (views ÷ followers) | 19.56% | 3.69% | 5.30× |
| Engagement rate | 1.45% | 1.61% | 0.90× |
Others in this range → Compare with another account → How these benchmarks are built →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
16.4K22 Mar
4.9K
5K
4.9K
4.9K
4.9K
4.9K
6.3K
6.4K
13.9K
1.3K12 Sep
4.3K14 Sep
2.2K
3.5K
Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
0.12%22 Mar
0.20%
0.12%
0.21%
0.24%
0.22%
0.16%
0.19%
0.86%
0.34%
0.00%12 Sep
2.44%14 Sep
0.45%
3.18%
Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.61%.
What the audience does
Likes85.8%1 385 in total
Reposts6.0%97 in total
Replies4.5%72 in total
Quotes1.1%17 in total
Bookmarks2.7%43 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
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