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John Ashbrook

@JohnAshbrook · joined 16 Mar 2012

Founding Partner, @Cavalry. Co-host of the @RuthlessPodcast. Cincinnati native. #Reds #Bengals

30 445Followers
2 731Following
14 140Posts total
910KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views6 743this account2 043median for 10K–100K
Reach, %22.15%this account6.16%median for 10K–100K
Engagement, %1.17%this account1.59%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post6 7432 0433.30×
Reach (views ÷ followers)22.15%6.16%3.60×
Engagement rate1.17%1.59%0.73×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

263.8K19 Mar
258.9K
5.3K28 Aug
47.8K2 Sep
6.7K
323.8K3 Sep
3.8K

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.12%19 Mar
0.32%
1.17%28 Aug
0.75%2 Sep
2.14%
3.14%3 Sep
0.58%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.59%.

What the audience does

Likes91.2%10 913 in total
Reposts5.7%678 in total
Replies1.8%218 in total
Quotes0.8%92 in total
Bookmarks0.6%68 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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