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Josh Durham🔋 Influencer Marketing ✓

@JoshJDurham · Vero Beach, FL · joined 01 May 2011

Founder @AlignedGrowth, | Influencer Marketing for Brands | Believer | #Forbes30under30

20 135Followers
815Following
20 939Posts total
24KViews on collected posts

Latest posts

Whitelisting just simply is not optional anymore. 292 views · 4 likes · 0 reposts · 0 replies Open on X →
Every year I have brands tell me they're "saving budget for December." Every year December is the most expensive, most saturated, hardest month to break through. Invest early instead. 620 views · 6 likes · 0 reposts · 3 replies Open on X →
The best whitelisting programs we've ever had that we've ever run have one thing in common: they're testing 10 new creators every month and doubling down on winners, cutting losers. 2K views · 14 likes · 0 reposts · 6 replies Open on X →
Traits I see in every successful influencer partnership: (after working with 200+ DTC brands): Influencer is hot 2 to 3 assets per partnership Content that feels real and not scripted 1 year of paid usage rights from the brand account 90 days of whitelisting access from the 1.5K views · 31 likes · 1 reposts · 4 replies Open on X →
@mikebeckhamsm @Cody_Wittick @andrewjfaris If you need help with your Influencer Marketing for your brand, you can grab our Ultimate Guide to Influencer Marketing here: https://t.co/UQEhQDqwCw Or you can get in touch here: https://t.co/5JUTAxQEGt 168 views · 0 likes · 0 reposts · 0 replies Open on X →
@JoshJDurham @mikebeckhamsm @Cody_Wittick @andrewjfaris It was an impactful, spirit-filled time. Grateful to hang will all you guys! 60 views · 4 likes · 0 reposts · 0 replies Open on X →
Had an incredible time at the generosity summit this week in OKC I left feeling encouraged by how thoughtful other believers in our space are approaching business, finance and giving Thanks so much for hosting @mikebeckhamsm @Cody_Wittick @andrewjfaris Also great to hang ht
2.6K views · 32 likes · 1 reposts · 7 replies Open on X →
@AlignedGrowth @DrinkUpdate If you need help with your Influencer Marketing for your brand, you can grab our Ultimate Guide to Influencer Marketing here: https://t.co/UQEhQDqwCw Or you can get in touch here: https://t.co/5JUTAxQEGt 228 views · 0 likes · 0 reposts · 0 replies Open on X →
@JoshJDurham @AlignedGrowth @DrinkUpdate cool! 84 views · 1 likes · 0 reposts · 1 replies Open on X →
Very excited to share @AlignedGrowth is managing the influencer partnerships for the @DrinkUpdate rebrand and retail launch 🚀 🎉 16.4K views · 64 likes · 2 reposts · 11 replies Open on X →

Against accounts of the same size

7 posts from the last 90 days, next to the 10K–100K follower range. right around the median for its follower range.

Median views620this account924median for 10K–100K
Reach, %3.08%this account3.62%median for 10K–100K
Engagement, %1.45%this account1.52%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post6209240.67×
Reach (views ÷ followers)3.08%3.62%0.85×
Engagement rate1.45%1.52%0.95×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

16.4K24 Feb
84
22825 Feb
2.6K11 Sep
60
16812 Sep
1.5K
2K
62013 Sep
292

Last 10 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.47%24 Feb
2.38%
0.00%25 Feb
1.55%11 Sep
6.67%
0.00%12 Sep
2.45%
1.00%
1.45%13 Sep
1.37%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes63.7%156 in total
Reposts1.6%4 in total
Replies13.1%32 in total
Bookmarks21.6%53 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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