American Journalism Project

@JournalismProj · joined 27 Jan 2019

The first-ever venture philanthropy dedicated to #localnews. We invest in + build nonprofit newsrooms that are sustained by and look like the people they serve.

10 258Followers

846Following

3 381Posts total

1.2KViews on collected posts

Latest posts

American Journalism Project@JournalismProj27 Aug

Want to work alongside some of the most innovative teams in local journalism? News orgs across our portfolio are hiring for roles in reporting, audience, product, development, operations and more. 👉 Explore open roles across the portfolio: https://t.co/QR0m1c55i3 190 views · 1 likes · 1 reposts · 1 replies Open on X →

American Journalism Project@JournalismProj20 Aug

We’re pleased to welcome @mitchellreports and @MargaretHoover to our board of directors. Their decades of experience will strengthen our leadership as we continue building a stronger future for #localnews. More: https://t.co/k1vc9zRY9T 162 views · 1 likes · 1 reposts · 0 replies Open on X →

American Journalism Project@JournalismProj11 Aug

📣 We’re hiring fall interns! AJP is looking for two Philanthropy Interns and a People & Operations Intern to join our team. Come learn, contribute and support our work to build a sustainable future for #localnews. Learn more + apply: https://t.co/05g9dvDtEC 240 views · 0 likes · 0 reposts · 0 replies Open on X →

American Journalism Project@JournalismProj31 Jul

Want to work alongside some of the most innovative teams in #localnews? Newsrooms across our portfolio are hiring for roles in reporting, audience, product, development, operations and more. Explore openings ⬇️ https://t.co/QR0m1c55i3 316 views · 3 likes · 3 reposts · 0 replies Open on X →

American Journalism Project@JournalismProj24 Apr

A community isn’t just geography. It’s a shared reality. #Localnews helps people ask questions, connect and take action. This is a story of rebuilding civic life, one newsroom at a time. https://t.co/MwhJThJHfq 247 views · 2 likes · 1 reposts · 1 replies Open on X →

Against accounts of the same size

4 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views215this account989median for 10K–100K

Reach, %2.10%this account3.56%median for 10K–100K

Engagement, %1.41%this account1.92%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	215	989	0.22×
Reach (views ÷ followers)	2.10%	3.56%	0.59×
Engagement rate	1.41%	1.92%	0.73×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

24724 Apr

31631 Jul

24011 Aug

16220 Aug

19027 Aug

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.62%24 Apr

1.90%31 Jul

0.00%11 Aug

1.23%20 Aug

1.58%27 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.92%.

What the audience does

Likes38.9%7 in total

Reposts33.3%6 in total

Replies11.1%2 in total

Bookmarks16.7%3 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.