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KITKAT

@KITKAT · Global · joined 14 Jul 2011

A tasty treat with your tweet! 🍫 #HaveABreak

493 905Followers
423Following
38 480Posts total
149MViews on collected posts

Latest posts

Can you find all 5 on each image? 🔎 👀 Reply when you've found them all 🍫 https://t.co/3TZ4IBEpBS
7.8K views · 31 likes · 4 reposts · 9 replies Open on X →
going bananas for today’s #fakebreak 🍌 https://t.co/G7vJ8PaMqF
20.1K views · 466 likes · 60 reposts · 39 replies Open on X →
happy birthday to us! 🎉 your birthday = your dream KitKat... comment yours 👀 https://t.co/TqzCfvaG8q
14.8K views · 183 likes · 26 reposts · 72 replies Open on X →
Obsessed with this snap by @juhiidraws 😍✨ Got some KitKat-inspired art of your own? Tag us, we wanna see it! https://t.co/Osh8Nwp1PA
6.9K views · 24 likes · 8 reposts · 4 replies Open on X →
One thing that will never change: the importance of having a break 🤝 #wordmark #fontchange https://t.co/vKKM97GHlp
7.3K views · 45 likes · 11 reposts · 8 replies Open on X →
@KITKAT Someone between Italy and Poland: https://t.co/FRIlhgf67v 834.3K views · 24.2K likes · 657 reposts · 69 replies Open on X →
@KITKAT It’s not about the chocolate, it’s about sending a message. Nobody gets a break. https://t.co/xXuvkvgy9q 2M views · 39K likes · 2.4K reposts · 181 replies Open on X →
@KITKAT https://t.co/cw3wRfTPWX 1.6M views · 52.8K likes · 983 reposts · 59 replies Open on X →
Regarding recent press coverage https://t.co/Huh4EnFV2J 144.6M views · 395K likes · 37.4K reposts · 16.3K replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. ordinary reach for its size, weaker reaction than most.

Median views7 803this account4 544median for 100K–1M
Reach, %1.58%this account1.75%median for 100K–1M
Engagement, %0.91%this account1.35%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post7 8034 5441.72×
Reach (views ÷ followers)1.58%1.75%0.90×
Engagement rate0.91%1.35%0.67×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

144.6M29 Mar
1.6M
2M
834.3K
7.3K14 Aug
6.9K26 Aug
14.8K29 Aug
20.1K1 Sep
7.8K3 Sep

Last 9 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.33%29 Mar
3.33%
2.13%
2.99%
0.91%14 Aug
0.54%26 Aug
1.95%29 Aug
2.89%1 Sep
0.58%3 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.35%.

What the audience does

Likes80.8%511 674 in total
Reposts6.6%41 610 in total
Replies2.6%16 694 in total
Quotes4.1%26 108 in total
Bookmarks5.9%37 369 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

Followers by day

6 Sep

Daily snapshots since 06 Sep 2026; the dashed line is the starting count.

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