Ken Farnaso ✓

@KLF · DC · joined 15 Aug 2014

Corporate Advisor and Chief of Staff for Public Affairs at the @BrunswickGroup. Longtime public servant and comms guy. Fortune favors the bold.

13 247Followers

1 966Following

610Posts total

6.2KViews on collected posts

Latest posts

Ken Farnaso ✓@KLF5 Sep

Breakfast and a long walk around the Hilltop. The perfect slow Saturday morning. https://t.co/Cezcyjaevq 911 views · 3 likes · 0 reposts · 0 replies Open on X →

Ken Farnaso ✓@KLF1 Sep

One of my favorite things about the Philippines is that the “-ber months” officially kick off the Christmas season, which makes perfect sense if you know the infectious joy and spirit of the Filipino people. https://t.co/zDE4y4MTOf 450 views · 3 likes · 0 reposts · 0 replies Open on X →

Ken Farnaso ✓@KLF31 Aug

Bookmark this invaluable resource. https://t.co/3NsdEu0MBE 1.4K views · 12 likes · 0 reposts · 0 replies Open on X →

Ken Farnaso ✓@KLF31 Aug

Love seeing @SecScottBessent bring the G20 to Western NC and put my home state on the global stage. Just a few years after Hurricane Helene devastated these communities, their resilience and renewal is something to be proud of. https://t.co/WouaArKXDv 1.9K views · 13 likes · 0 reposts · 0 replies Open on X →

Ken Farnaso ✓@KLF28 Aug

Trekked up to Buck's Fishing & Camping tonight and it did not disappoint. 🦀 https://t.co/BQS3kqsXP5 1.6K views · 14 likes · 0 reposts · 0 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views1 373this account968median for 10K–100K

Reach, %10.36%this account3.43%median for 10K–100K

Engagement, %0.75%this account1.91%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	1 373	968	1.42×
Reach (views ÷ followers)	10.36%	3.43%	3.02×
Engagement rate	0.75%	1.91%	0.39×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.6K28 Aug

1.9K31 Aug

1.4K

4501 Sep

9115 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.87%28 Aug

0.75%31 Aug

0.87%

0.67%1 Sep

0.33%5 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.91%.

What the audience does

Likes69.2%45 in total

Quotes1.5%1 in total

Bookmarks29.2%19 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.