Kevin Naughton Jr. ✓

@KevinNaughtonJr · kevin@viralnationtalent.com · joined 27 Sep 2018

building @ferrymanio, prev eng @google

100 712Followers

308Following

19 458Posts total

27KViews on collected posts

Against accounts of the same size

12 posts from the last 90 days, next to the 100K–1M follower range. ordinary reach for its size, weaker reaction than most.

Median views2 168this account5 854median for 100K–1M

Reach, %2.15%this account2.44%median for 100K–1M

Engagement, %0.62%this account1.42%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	2 168	5 854	0.37×
Reach (views ÷ followers)	2.15%	2.44%	0.88×
Engagement rate	0.62%	1.42%	0.44×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

5K30 Aug

709

21 Sep

3.9K2 Sep

3.2K

3.7K

3.1K3 Sep

5.9K

146

126

1.2K

Last 12 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.29%30 Aug

0.28%

2.44%

0.00%1 Sep

0.28%2 Sep

0.22%

2.35%

0.45%3 Sep

2.42%

4.11%

0.79%

0.25%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.42%.

What the audience does

Likes78.2%277 in total

Reposts0.6%2 in total

Replies15.5%55 in total

Quotes1.1%4 in total

Bookmarks4.5%16 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts