Kwebbelkop ✓

@Kwebbelkop · Amsterdam, The Netherlands · joined 01 Aug 2011

CEO at KOPS

357 137Followers

1 317Following

11 291Posts total

22.6KViews on collected posts

Latest posts

Kwebbelkop ✓@Kwebbelkop22 Sep

Creators and rights holders have the exact same problem and completely different relationships to it. A creator with a big back catalog has YouTube ambitions, a team, and strong feelings about their channel. Handing any of it over is emotional, and I get it, I have been on that 3.5K views · 3 likes · 0 reposts · 1 replies Open on X →

Kwebbelkop ✓@Kwebbelkop22 Sep

The value is sitting in a vault. 1,600 episodes. Already filmed. Already edited. Waiting to be licensed. It is right there. 4.9K views · 9 likes · 0 reposts · 0 replies Open on X →

Kwebbelkop ✓@Kwebbelkop20 Sep

How to spot a bad licensing deal in 10 seconds, 2026 edition. We reviewed a contract recently. Three clauses stood out: they own the channels, three year exclusivity, and the split is on profit, not revenue. Profit means they deduct costs you never see before your share is 5.6K views · 9 likes · 0 reposts · 0 replies Open on X →

Kwebbelkop ✓@Kwebbelkop19 Sep

The upload button is not a business model. It is a distribution event. It happens once, the algorithm does its thing, and the video retires into your back catalog at age two weeks. A business model is what happens to the other 99% of your content's life. Most creators do not 4.3K views · 5 likes · 0 reposts · 0 replies Open on X →

Kwebbelkop ✓@Kwebbelkop18 Sep

One creator we work with had one asset a year ago: their main channel. Today that same library runs as dubbed channels in other languages, long compilations, movie style cuts and shorts. Four formats, all from content that already existed. They filmed nothing extra for any of 4.3K views · 6 likes · 0 reposts · 0 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.

Median views4 280this account6 548median for 100K–1M

Reach, %1.20%this account1.65%median for 100K–1M

Engagement, %0.14%this account0.97%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	4 280	6 548	0.65×
Reach (views ÷ followers)	1.20%	1.65%	0.73×
Engagement rate	0.14%	0.97%	0.14×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

4.3K18 Sep

4.3K19 Sep

5.6K20 Sep

4.9K22 Sep

3.5K

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.14%18 Sep

0.12%19 Sep

0.16%20 Sep

0.18%22 Sep

0.11%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.97%.

What the audience does

Likes72.7%32 in total

Replies2.3%1 in total

Bookmarks25.0%11 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.