Lancôme USA

@LancomeUSA · New York · joined 18 Feb 2009

The official Lancôme USA Twitter account for exclusive product & beauty news, artistry, trends & red carpet reporting.

328 275Followers

776Following

15 930Posts total

13.6KViews on collected posts

Latest posts

Lancôme USA@LancomeUSA4 Sep

Gloss lovers, this is your moment! 💋 Juicy Tubes and JuicyTreat are 50% off today only during @ultabeauty 21 Days of Beauty! 🛍 Stock up on all of your favorite shades for the fall before they sell out. #lancome #lancomemakeup Tap to shop: https://t.co/j0KMFmigMq https://t.co/Z

920 views · 6 likes · 0 reposts · 0 replies Open on X →

Lancôme USA@LancomeUSA28 Aug

It's our last weekend at The Grove! Don't forget to upgrade your lash routine & stop by the Lash Edit. 💋 📍189 The Grove Dr, Los Angeles, CA 📅 Until 8/31 ⏰ Fri-Sat: 10 AM – 10 PM ⏰Sun: 11 AM – 8 PM https://t.co/5yHUlgENVZ

1.3K views · 8 likes · 2 reposts · 2 replies Open on X →

Lancôme USA@LancomeUSA20 Aug

The finishing touch, always cherry. @MarthaStewart with La vie est belle Very Cherry. #lancomepartner https://t.co/y73dCmIF3R

0:44

1.4K views · 7 likes · 1 reposts · 2 replies Open on X →

Lancôme USA@LancomeUSA15 Aug

We can't get over this look! 🩶 #bts @lollapalooza with @oliviarodrigo #lancome #lancomemakeup https://t.co/ONhDpyY9ia

0:09

8.4K views · 291 likes · 25 reposts · 7 replies Open on X →

Lancôme USA@LancomeUSA13 Aug

Your ultimate date night fragrance has arrived 🍒 #lancome #lancomefragrance Unlock La vie est belle Very Cherry: https://t.co/0CeRNFdbrx https://t.co/CKFNxACE07

1.5K views · 16 likes · 3 reposts · 2 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. reaches fewer people than peers of the same size.

Median views1 405this account6 277median for 100K–1M

Reach, %0.43%this account1.78%median for 100K–1M

Engagement, %0.89%this account1.12%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	1 405	6 277	0.22×
Reach (views ÷ followers)	0.43%	1.78%	0.24×
Engagement rate	0.89%	1.12%	0.79×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.5K13 Aug

8.4K15 Aug

1.4K20 Aug

1.3K28 Aug

9204 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.37%13 Aug

3.86%15 Aug

0.71%20 Aug

0.89%28 Aug

0.65%4 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.12%.

What the audience does

Likes81.8%328 in total

Reposts7.7%31 in total

Replies3.2%13 in total

Bookmarks7.2%29 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.