Lewis Bollard ✓
@Lewis_Bollard · joined 08 Jun 2013
Farm Animal Welfare Managing Director @coeff_giving. Views are my own. For more, sign up to my newsletter: https://t.co/cHPlzdQdFJ
12 431Followers
986Following
2 939Posts total
1.7MViews on collected posts
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@Lewis_Bollard Welfarism is a red herring. There is no other way to meet the demand if billions of humans want to consume animal flesh every day.
Veganism is the only rational solution. We must reject all welfarist approaches and end all animal use.
212 views · 16 likes
· 5 reposts · 1 replies
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@Lewis_Bollard @klanigreen Factory farms needed to supply 8 billion people with meat. Being against factory farming means being against affordable meat for the masses. It’s basically a call for veganism.
484 views · 28 likes
· 4 reposts · 2 replies
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@Lewis_Bollard Completely agree that the focus should be on improving the life of the animal. And that is a fight that is winnable.
666 views · 16 likes
· 0 reposts · 1 replies
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Vegan activists and meat influencers alike often focus on whether it’s ethical to eat any meat ever.
They get caught up in endless philosophical debates about whether meat can ever be “humane,” whether eating it is natural and necessary, and so on.
This is a giant distraction.
60.5K views · 971 likes
· 166 reposts · 61 replies
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Land O'Lakes is a remarkable case in how to launder family farmer vibes to sell factory-farmed products.
It bills itself as a family-farmer co-op and brands its eggs as "all natural" and "farm fresh."
You might assume those eggs come from small free-range farms.
But they don't
3.6K views · 132 likes
· 27 reposts · 5 replies
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Most of the world's chicken comes from just two breeds: the Cobb 500 and the Ross 308. They've been bred to grow so fast that 6–7% collapse and die before slaughter — at just 30 to 40 days old.
Even with modern antibiotics and vaccines, these birds have an annualized on-farm htt
441.9K views · 920 likes
· 186 reposts · 22 replies
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I'm always struck that those who think least of other animals are most eager to take moral cues from them.
Every time I post about factory farming, someone pops up in the comments with a version of "they just animals" or "animals harm each other in nature."
Of course animals ht
3.5K views · 182 likes
· 8 reposts · 13 replies
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@Lewis_Bollard Between 10 minutes and 5 hours of the worst kind of torture, multiplied by 250 million each day.
1.9K views · 15 likes
· 1 reposts · 1 replies
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@Lewis_Bollard Sorry what’s going on in the video? they fill it full of air so the fish suffocates?
18.3K views · 11 likes
· 0 reposts · 3 replies
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@Lewis_Bollard What do you think of @ShinkeiSystems? They claim to "humanely harvest" wild-caught fish by building robots which spear them in the head and drain their blood.
(Their founder wrote that Peter Singer's "If Fish Could Scream" inspired the startup).
20.4K views · 34 likes
· 2 reposts · 1 replies
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This is not the exception. Most farmed fish are killed by suffocation while fully conscious.
Depending on the species, it takes between 10 minutes and five hours for the fish to lose consciousness.
Every day we kill over 250 million fish this way — including millions sold in
1.1M views · 3K likes
· 515 reposts · 91 replies
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Against accounts of the same size
11 posts from the last 90 days, next to the 10K–100K follower range. shown to more people than peers of the same size.
Median views3 566this account1 051median for 10K–100K
Reach, %28.69%this account3.62%median for 10K–100K
Engagement, %1.98%this account1.70%median for 10K–100K
| Metric | This account | Median for 10K–100K | Ratio |
|---|---|---|---|
| Median views per post | 3 566 | 1 051 | 3.39× |
| Reach (views ÷ followers) | 28.69% | 3.62% | 7.92× |
| Engagement rate | 1.98% | 1.70% | 1.17× |
Others in this range → Compare with another account → How these benchmarks are built →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
1.1M24 Aug
20.4K
18.3K
1.9K25 Aug
3.5K
441.9K1 Sep
3.6K3 Sep
60.5K8 Sep
666
4849 Sep
212
Last 11 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
0.32%24 Aug
0.18%
0.08%
0.92%25 Aug
5.72%
0.26%1 Sep
4.60%3 Sep
1.98%8 Sep
2.55%
7.02%9 Sep
10.38%
Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.70%.
What the audience does
Likes75.6%5 331 in total
Reposts13.0%914 in total
Replies2.9%201 in total
Quotes0.4%28 in total
Bookmarks8.1%574 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
Followers by day
9 Sep
Daily snapshots since 09 Sep 2026; the dashed line is the starting count.
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