Lord Sugar ✓

@Lord_Sugar · joined 29 Jun 2010

Chairman of Amshold Group, owner of Amsprop. https://t.co/EBac0bLBMz https://t.co/g5YdEJFff8 Host of BBC TV's The Apprentice.

4 445 790Followers

3 013Following

63 538Posts total

439KViews on collected posts

Against accounts of the same size

10 posts from the last 90 days, next to the 1M–10M follower range. below its peers on both reach and engagement.

Median views16 816this account19 147median for 1M–10M

Reach, %0.38%this account0.80%median for 1M–10M

Engagement, %0.18%this account1.65%median for 1M–10M

Metric	This account	Median for 1M–10M	Ratio
Median views per post	16 816	19 147	0.88×
Reach (views ÷ followers)	0.38%	0.80%	0.47×
Engagement rate	0.18%	1.65%	0.11×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

102K2 Sep

116.9K

939

78.4K

970

763

96.2K3 Sep

19.1K

9.3K4 Sep

14.5K

Last 10 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.00%2 Sep

0.09%

0.64%

0.15%

0.21%

0.39%

0.02%3 Sep

0.95%

0.23%4 Sep

0.16%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 1M–10M accounts is 1.65%.

What the audience does

Likes47.6%233 in total

Reposts3.7%18 in total

Replies46.2%226 in total

Quotes1.0%5 in total

Bookmarks1.4%7 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

29 Fenuary 14.5K views · 11 likes · 2 reposts · 10 replies 04 Sep 2026 Back in training playing through back pain https://t.co/V6vjnOE15h 9.3K views · 15 likes · 1 reposts · 5 replies 04 Sep 2026 It looks simple, but everyone gets it wrong.👀 What's your answer? https://t.co/i9rp0vAhVW 19.1K views · 23 likes · 1 reposts · 155 replies 03 Sep 2026 Siteform Flooring is my business partner @siteform_f. Check out 👉https://t.co/NNUp79VO6n for our Industrial & Commercial flooring solutions. Call 0161 480 8066. 96.2K views · 14 likes · 3 reposts · 1 replies 03 Sep 2026 @Lord_Sugar Actually it’s +/- 9 763 views · 1 likes · 0 reposts · 2 replies 02 Sep 2026 @Lord_Sugar You are clearly using an Amstrad computer to solve all these and pretending it's not a calculator! 🤣 970 views · 2 likes · 0 reposts · 0 replies 02 Sep 2026 40 YEARS OLD TODAY 🎂 For those who are interested in the technicalities of the Amstrad PC1512 story, why it conquered Europe and how it smashed IBM’s dominance, take a look at this: https://t.co/8kBpHpAwGr 78.4K views · 97 likes · 11 reposts · 11 replies 02 Sep 2026 @Lord_Sugar no it would be 9 because it’s 40/.5 which equals 80 then plus 1 which equals 81 then square root which equals 9 so the answer is 9 939 views · 5 likes · 0 reposts · 1 replies 02 Sep 2026 9 116.9K views · 65 likes · 0 reposts · 41 replies 02 Sep 2026 Proud to be working with Domis Construction on the landmark St Michael’s development in Manchester. Siteform will deliver over 8,000m² of raised access flooring, over 8,000m² of soft flooring and full subfloor preparation throughout. #SiteformFlooring #StMichaels https://t.co/L 102K views · 0 likes · 0 reposts · 0 replies 02 Sep 2026