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Lucas Shaw

@Lucas_Shaw · joined 16 Jun 2011

@business, but views my own. Write a newsletter: https://t.co/4FHeSOlE4G Host a conference: https://t.co/HbO8OcOR7v

41 963Followers
2 342Following
8 220Posts total
1.1MViews on collected posts

Against accounts of the same size

7 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views11 720this account2 751median for 10K–100K
Reach, %27.93%this account9.00%median for 10K–100K
Engagement, %0.44%this account1.65%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post11 7202 7514.26×
Reach (views ÷ followers)27.93%9.00%3.10×
Engagement rate0.44%1.65%0.27×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

954.1K30 Aug
49.2K31 Aug
40.4K
3.2K
4.3K2 Sep
11.7K3 Sep
2.5K

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.14%30 Aug
0.44%31 Aug
0.40%
0.44%
0.90%2 Sep
2.18%3 Sep
0.28%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.65%.

What the audience does

Likes58.8%1 225 in total
Reposts3.1%64 in total
Replies25.3%528 in total
Quotes9.7%203 in total
Bookmarks3.1%65 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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