Luis Berruga ✓

@LuisBerruga · New York, NY · joined 03 Sep 2018

Spent a decade taking an ETF platform from $1.5B to $50B+. Independent director and investor. Born in Spain, live in NYC. Dad. Always moving forward.

42 331Followers

3 105Following

3 193Posts total

3.7KViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views640this account2 392median for 10K–100K

Reach, %1.51%this account7.18%median for 10K–100K

Engagement, %0.64%this account1.50%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	640	2 392	0.27×
Reach (views ÷ followers)	1.51%	7.18%	0.21×
Engagement rate	0.64%	1.50%	0.43×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

60831 Aug

7291 Sep

9882 Sep

6373 Sep

642

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.16%31 Aug

0.27%1 Sep

1.01%2 Sep

1.05%

0.16%3 Sep

1.09%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.50%.

What the audience does

Likes80.8%21 in total

Replies3.8%1 in total

Bookmarks15.4%4 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

US-listed ETFs took in about $180bn in August. Year to date that is already more than $1.4tn. State Street’s run rate now points at something like $2.3tn for the full year. Last year’s record was $1.52tn. US ETF assets are now about 60% of mutual-fund assets. Twenty years ago ht 642 views · 7 likes · 0 reposts · 0 replies 03 Sep 2026 Class act. https://t.co/9gIcQ9jfrj 637 views · 1 likes · 0 reposts · 0 replies 03 Sep 2026 @LuisBerruga Big 95 views · 1 likes · 0 reposts · 0 replies 02 Sep 2026 The SEC put out a proposal yesterday to update the transfer-agent rules. Those rules go back to the late 1970s, when the owner list was still paper. Transfer agents keep the official record of who owns the shares. Issuance, cancellations, dividends. The new text is about doing 988 views · 9 likes · 0 reposts · 1 replies 02 Sep 2026 Revolut was founded in 2015. The latest round was valued at about $115bn. More than 80mn customers across 40 countries. They are clearly doing something right. It’s important to remember how they got there. A lot of it was word of mouth. They did not have to spend what US https: 729 views · 2 likes · 0 reposts · 0 replies 01 Sep 2026 Big Tech booked more than $160bn last quarter from gains on stakes in other AI companies. It's important to remember that that's very different from cash flow. I would take those earnings with a grain of salt. Valuations of private companies can go up and down a lot. They also h 608 views · 1 likes · 0 reposts · 0 replies 31 Aug 2026