Luke Wroblewski ✓

@LukeW · Los Gatos, CA · joined 24 Feb 2008

Humanizing tech. MD: Sutter Hill Ventures Founder: Polar (Google acquired) Bagcheck (Twitter acquired) Wrote: Mobile First, Web Form Design Pre: NCSA eBay Yahoo

284 974Followers

108Following

19 776Posts total

84.6KViews on collected posts

Latest posts

Luke Wroblewski ✓@LukeW14 Sep

window cleaning robot is not afraid of heights. if/when there’s a humanoid robot for the home, will it learn to operate the window bot or learn way windows on the ladder itself? https://t.co/mGq0GLIntX

0:12

804 views · 2 likes · 0 reposts · 1 replies Open on X →

Luke Wroblewski ✓@LukeW11 Sep

new in Intent today: - agents capture a screenshots, page structures & console output, then attach as evidence in the spec - better multi-device support - workspaces open and render faster - new multi-device coordination features - plus UI polish https://t.co/8Yb5CX9KiG

6.8K views · 16 likes · 1 reposts · 2 replies Open on X →

Luke Wroblewski ✓@LukeW10 Sep

as AI agents tackle more work, we assign more work to them. OpenAI pointed 10,000 concurrent agents at a Millennium Prize. that's lots of agents. how do you keep them all on task? here's a breakdown of all the things we do in Intent... 1/6 9.7K views · 35 likes · 1 reposts · 6 replies Open on X →

Luke Wroblewski ✓@LukeW10 Sep

perhaps AI will be less likely to kill us all if we don't pollute its training data with proclamations that AI will kill us all? 9.5K views · 48 likes · 4 reposts · 7 replies Open on X →

Luke Wroblewski ✓@LukeW8 May

“When everyone can ship, you get a different kind of problem. One design leader described it perfectly: they let everyone build and push whatever they wanted. And you could feel it in the product, because nothing made sense together.” 2.3K views · 6 likes · 0 reposts · 0 replies Open on X →

Luke Wroblewski ✓@LukeW8 May

@LukeW what's the hardest simplicity tradeoff you've made? 145 views · 1 likes · 0 reposts · 0 replies Open on X →

Luke Wroblewski ✓@LukeW7 May

“For my part, I've always held the most important role of designers is fighting for the coherency, simplicity, and visual communication needed to humanize technology in a way that makes it work for people, not the other way around. New tools don't change this. New ways of working 17.4K views · 83 likes · 10 reposts · 2 replies Open on X →

Luke Wroblewski ✓@LukeW6 May

@LukeW It seems very much like history repeating. We’ve always had to pick between a plethora of tools and methodologies. We’ve always had to ensure cohesion as soon as there was more than 2 designers. Sure; the symptom is new, but the core issue is the same. 459 views · 1 likes · 0 reposts · 0 replies Open on X →

Luke Wroblewski ✓@LukeW6 May

design leaders from Anthropic, Google, Lovable, OpenAi, Microsoft AI, and more gathered in SF last week to discuss AI usage and its impact on their teams. I wrote up what I heard here: https://t.co/CXuGoJYEqM 37.4K views · 57 likes · 6 reposts · 6 replies Open on X →

Against accounts of the same size

4 posts from the last 90 days, next to the 100K–1M follower range. shown widely, but few of those viewers react.

Median views8 184this account6 365median for 100K–1M

Reach, %2.87%this account1.84%median for 100K–1M

Engagement, %0.40%this account1.15%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	8 184	6 365	1.29×
Reach (views ÷ followers)	2.87%	1.84%	1.56×
Engagement rate	0.40%	1.15%	0.35×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

37.4K6 May

459

17.4K7 May

1458 May

2.3K

9.5K10 Sep

9.7K

6.8K11 Sep

80414 Sep

Last 9 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.18%6 May

0.22%

0.55%7 May

0.69%8 May

0.26%

0.62%10 Sep

0.43%

0.28%11 Sep

0.37%14 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.15%.

What the audience does

Likes46.3%249 in total

Reposts4.1%22 in total

Replies4.5%24 in total

Bookmarks45.2%243 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.