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M•A•C Cosmetics ✓

@MACcosmetics · SoHo, New York · joined 24 Jun 2008

The official M·A·C Cosmetics account. Tweeting for All Ages, All Races, All Genders. #MACCosmetics

1 497 799Followers
956Following
73 627Posts total
257.3KViews on collected posts

Latest posts

Flick. Fluff. Slick. Get ready to upgrade your brow routine. Shop now - online or at your nearest MAC Store. #MACProBrow https://t.co/jdr1GLvcHf
1.6K views · 7 likes · 1 reposts · 1 replies Open on X →
Complexion has always been at the core of MAC. Swipe to learn how our most face-forward formulas have evolved over the years. Which MAC complexion product would you bring back? Check out MACzine for the full story – link in bio. #MACzine https://t.co/HeaRISLenk
4.2K views · 20 likes · 4 reposts · 2 replies Open on X →
Tall, dark, and wearing Stone. @ashtin reveals her signature MAC lip (and skin) combo. MAC Lip Pencil in Stone MAC Lipglass Clear MAC Lustreglass Sheer-Shine Lipstick in Alone Time MAC Studio Radiance Skin Tint Stick in Medium 2 Check out MACzine for the full story – link in h
1:22
6.5K views · 17 likes · 2 reposts · 1 replies Open on X →
Beauty, tiny trinkets, and one very important LEGO turtle. Swipe through @ashtin’s MACzine outtakes, beauty favorites and behind-the-scenes moments.🖤 Check out MACzine for the full story – link in bio. #MACzine https://t.co/E5nthrcdkr
6.1K views · 13 likes · 2 reposts · 2 replies Open on X →
Get @ashtin’s MACzine glam. MAC Kajal Excess Longwear Smoky Eye Liner in Decanted MAC Glitter Single Eye Shadow Compact in Last Dance MAC Studio Radiance Skin Tint Stick in Medium 2 MAC Lip Pencil in Stone MAC Lustreglass Sheer-Shine Lipstick in Alone Time Check out MACzine for
0:24
7.7K views · 27 likes · 5 reposts · 3 replies Open on X →
The best beauty advice? Listen to your sister. @ashtin drops the lore on her faves – family members included. Check out MACzine for the full story – link in bio. #MACzine https://t.co/opwbt8spFs
1:38
6.2K views · 19 likes · 1 reposts · 2 replies Open on X →
Ask @ashtin and you shall receive. Our latest cover star tells all: the meaning of her bio, her beauty hot takes, and the reality behind Earle Meets World. Photographer: Sarah Pardini @sarahpardini Makeup Artist: Lilly Keys @lilly_keys Hair: Kelli Martin @kellimartinhair htt
5.8K views · 24 likes · 4 reposts · 0 replies Open on X →
She’s tall, dark and sooooo handsome. Hot off her debut in Earle Meets World, @ashtin talks TV life, sister-approved beauty tips, and turtles – all exclusively with MACzine. Photographer: Sarah Pardini @sarahpardini Makeup Artist: Lilly Keys @lilly_keys Hair: Kelli Martin
6K views · 20 likes · 2 reposts · 1 replies Open on X →
Earle meets MAC. New MACzine drops tomorrow. #MACzine Photographer: Sarah Pardini @sarahpardini Styling: Hunter Clem @hunterclem_ Shoes by @markgong_official https://t.co/vv4tCxUQ7o
13.6K views · 57 likes · 13 reposts · 2 replies Open on X →
Portrait mode with Bách Buquen wearing Studio Radiance Skin Tint Stick in Light 3. Shop now – online or at your nearest MAC Store. #MACStudio Radiance https://t.co/6nTlf4xM4J
13.1K views · 19 likes · 1 reposts · 5 replies Open on X →
Drop your fave MAC foundation in the comments. Shop now – online or at your nearest MAC Store. #MACStudioRadiance https://t.co/EeVrO6BOQe
12.2K views · 38 likes · 1 reposts · 2 replies Open on X →
@masai_russell wears new MAC Studio Radiance Skin Tint Stick in Deep 3. Director and Photographer: Zhong Lin Product Photographer: Olivia Haudry Makeup Artist: Lilly Keys Shop now – online or at your nearest MAC Store. #MACStudioRadiance https://t.co/iHcoS3TrF4
6.5K views · 13 likes · 1 reposts · 1 replies Open on X →
@anhduongart wears new MAC Studio Radiance Skin Tint Stick in Light 3. Director and Photographer: Zhong Lin Makeup Artist: Lilly Keys Hairstylist: Mustafa Yanaz Stylist: Hunter Clem Shop now – online or at your nearest MAC Store. #MACStudioRadiance https://t.co/fmWZF6uCfM
6.5K views · 13 likes · 2 reposts · 0 replies Open on X →
Mikiya Nakano wears new MAC Studio Radiance Skin Tint Stick in Medium 3. Director and Photographer: Zhong Lin Grooming: Hanbin Kwak Available in select regions now. #MACStudioRadiance https://t.co/nVJMSO8GRv
19.3K views · 8 likes · 1 reposts · 3 replies Open on X →
@VioletChachki wears new MAC Studio Radiance Skin Tint Stick in Medium 1. Director and Photographer: Zhong Lin Makeup Artist: Lilly Keys Hairstylist: Mustafa Yanaz Stylist: Hunter Clem Shop now – online or at your nearest MAC Store. #MACStudioRadiance https://t.co/V0aXvpchh8
6.4K views · 32 likes · 3 reposts · 0 replies Open on X →
Star quality meets true skin radiance. @olandria wears Studio Radiance Skin Tint Stick in Rich 1. Director and Photographer: Zhong Lin @zhonglin_ Product Photographer: Olivia Haudry @oliviahaudry Makeup Artist: Ngozi Edeme @paintedbyesther Shop now – online or at your https:
49.2K views · 3.2K likes · 932 reposts · 102 replies Open on X →
Serum-skin tint hybrid. True skin radiance. 24HR hydration + wear André Lamoglia wears new MAC Studio Radiance Skin Tint Stick in Medium Deep 1. Director and Photographer: Zhong Lin Video Editor: Cobi Byrne Makeup Artist: Lilly Keys Hairstylist: Mustafa Yanaz Stylist: Hunter
0:15
1.3K views · 2 likes · 0 reposts · 0 replies Open on X →
Glides on. Melts in. This creamy, serum-to-balm formula evens and softens skin so you can get ready in a minute. Have you picked up your new MAC Studio Radiance Skin Tint Stick yet? Shop now – online or at your nearest MAC Store. #MACStudioRadiance https://t.co/vC0gRGu0ic
0:17
8.4K views · 65 likes · 7 reposts · 3 replies Open on X →
ELLA from MEOVV wears new MAC Studio Radiance Serum-Powered™ Cushion Foundation SPF50+/PA+++ in NC7. Director and Photographer: Zhong Lin Product Photographer: Olivia Haudry Makeup Artist: Umji Hong Hairstylist: Dami Jo Stylist: Shun Watanabe Available in select regions now. h
16.2K views · 366 likes · 103 reposts · 2 replies Open on X →
@MACcosmetics @TiniStoessel Tini 🥰🥰🥰 84 views · 3 likes · 0 reposts · 0 replies Open on X →
@MACcosmetics @TiniStoessel Queremos TINI no Brasil 🇧🇷 tragam ela! 164 views · 5 likes · 0 reposts · 1 replies Open on X →
@MACcosmetics @Danilsi7 @TiniStoessel TINI😍❤️ 89 views · 2 likes · 0 reposts · 0 replies Open on X →
Serum-skin tint hybrid. True skin radiance. 24HR hydration + wear. @TiniStoessel wears new MAC Studio Radiance Skin Tint Stick in Medium 1. Director and Photographer: Zhong Lin Video Editor: Cobi Byrne Makeup Artist: Lilly Keys Hairstylist: Mustafa Yanaz Stylist: Hunter Clem ht
0:15
15.1K views · 244 likes · 98 reposts · 16 replies Open on X →
Aker Ajak wears new MAC Studio Radiance Skin Tint Stick in Rich 3. Director and Photographer: Zhong Lin Makeup Artist: Lilly Keys Hairstylist: Mustafa Yanaz  Stylist: Hunter Clem Shop now – online or at your nearest MAC Store. #MACStudioRadiance https://t.co/GBk6DarGLm
10.8K views · 183 likes · 18 reposts · 3 replies Open on X →
@rhearaj wears new MAC Studio Radiance Skin Tint Stick in Medium Deep 3. Director and Photographer: Zhong Lin Product Photographer: Olivia Haudry Makeup Artist: Lilly Keys Hairstylist: Mustafa Yanaz  Stylist: Hunter Clem Shop now – online or at your nearest MAC Store. https://t
8K views · 48 likes · 12 reposts · 1 replies Open on X →
Bách Buquen wears new MAC Studio Radiance Skin Tint Stick in Light 3. Director and Photographer: Zhong Lin Video Editor: Cobi Byrne Makeup Artist: Lilly Keys Hairstylist: Mustafa Yanaz  Stylist: Hunter Clem Music: “All Is Full of Love” (String Version) by Bjork Shop now – ht
0:15
8.5K views · 14 likes · 4 reposts · 0 replies Open on X →
@MACcosmetics Checking out our MAC stores in Trinidad this weekend & y’all better have them here🤞🏽. I’ve been Olafluenced of course by the flawlessness of MAClandria😉. OLANDRIA MAC STUDIO RADIANCE #OlandriaxMACStudioRadiance 125 views · 2 likes · 0 reposts · 0 replies Open on X →
@MACcosmetics Ordered mine because of Olandria. Waiting for them to arrive. 114 views · 7 likes · 0 reposts · 0 replies Open on X →
@MACcosmetics Got mine yesterday 💕 #OlandriaxMACStudioRadiance https://t.co/dSN0wgkqCk
191 views · 13 likes · 1 reposts · 0 replies Open on X →
NEW! MAC Studio Radiance Skin Tint Stick A skin-enhancing formula for true skin radiance + all-day hydration. In a compact stick format you can take and apply on the go. Available in 20 flexible shades – for every routine. Swipe to find yours. Shop now – online or at your http
17.4K views · 473 likes · 75 reposts · 12 replies Open on X →

Against accounts of the same size

30 posts from the last 90 days, next to the 1M–10M follower range. reaches fewer people than peers of the same size.

Median views6 486this account14 648median for 1M–10M
Reach, %0.43%this account0.74%median for 1M–10M
Engagement, %0.56%this account0.70%median for 1M–10M
MetricThis accountMedian for 1M–10MRatio
Median views per post6 48614 6480.44×
Reach (views ÷ followers)0.43%0.74%0.59×
Engagement rate0.56%0.70%0.81×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

19.3K10 Sep
6.5K11 Sep
6.5K
12.2K12 Sep
13.1K13 Sep
13.6K20 Sep
6K21 Sep
5.8K
6.2K22 Sep
7.7K
6.1K23 Sep
6.5K
4.2K24 Sep
1.6K

Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.06%10 Sep
0.25%11 Sep
0.25%
0.35%12 Sep
0.19%13 Sep
0.54%20 Sep
0.38%21 Sep
0.48%
0.36%22 Sep
0.45%
0.28%23 Sep
0.33%
0.62%24 Sep
0.58%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 1M–10M accounts is 0.70%.

What the audience does

Likes75.0%4 932 in total
Reposts19.7%1 293 in total
Replies2.5%165 in total
Quotes0.3%19 in total
Bookmarks2.6%168 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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